Exploiting local advantages, Phong Lai commune has chosen tea as its main economic crop. Since 2018, the product has been granted the trademark “Phong Lai Thuan Chau Tea”, with an area of over 600 hectares, creating jobs for over 2,000 workers, contributing to poverty reduction and improving people’s lives.
Ms. Nguyen Thi Binh, Deputy Director of Binh Thuan Cooperative, said: Based on the brand "Phong Lai Tea", the Cooperative developed the brand "Trong Nguyen - Phong Lai Thuan Chau Tea", achieved 4-star OCOP at the provincial level in 2019 and was recognized as a typical rural industrial product at the national level in 2021. To maintain the brand, the Cooperative guides farmers to produce organically, apply science and technology, expand the raw material area of nearly 500 hectares and cooperate with more than 400 tea growing households in and outside the province. Each year, the Cooperative processes 400-500 tons of finished tea products, exporting to the Taiwanese market.
In 2017, the Department of Intellectual Property ( Ministry of Science and Technology ) granted a geographical indication certificate to Son La coffee, opening up a new competitive advantage for the product. Currently, Bich Thao Coffee Cooperative is one of 8 units granted the right to use geographical indications. Mr. Nguyen Xuan Thao, Director of the Cooperative, said: Geographical indications have created a major turning point from just purchasing, processing and entrusting exports, the Cooperative has been able to directly export green coffee. From 2019 to now, the Cooperative has linked hundreds of households to build a raw material area of nearly 1,000 hectares, producing specialty coffee, meeting demanding markets such as the EU, Japan, and Korea. The Cooperative also developed 2 OCOP products: pure ground coffee, the only product of the province to achieve 5 national stars; coffee husk tea achieved 4 provincial stars.
Identifying to increase competitiveness, agricultural products need to have clear brands and origins. In recent years, the province has synchronously implemented solutions to protect brands, geographical indications, develop brands associated with geographical names and the One Commune One Product program.
Ms. Cam Thi Phong, Deputy Director of the Department of Agriculture and Environment, said: Building a brand associated with improving product quality, Son La has developed organic production, forming 9 high-tech agricultural zones; 216 growing area codes and 8 export packaging facility codes for products such as longan, mango, macadamia, passion fruit, with a total area of over 3,140 hectares. The province has also attracted investment in building 560 factories and processing facilities. Currently, the whole province has 214 OCOP products; maintaining 262 safe agricultural supply chains, creating jobs for more than 11,000 workers and affirming the position of agricultural products in the market.
Domestic and international trade promotion activities have been implemented synchronously and diversely, helping businesses and cooperatives expand their markets. Digital transformation and IT applications support connections and bring agricultural products to domestic supermarkets, shopping malls and convenience stores. In the international market, the province has diversified and expanded exports, proactively seeking new markets; to date, 17 agricultural and food products have been introduced and exported to 21 countries and territories, an increase of 5 markets compared to 2020.
Building a brand not only increases the value of Son La agricultural products but is also an inevitable step to reach out internationally, gradually affirming its position, opening up a promising future for local agriculture.
Source: https://baosonla.vn/kinh-te/giup-nong-san-son-la-dung-vung-tren-thi-truong-MbFIK7XHg.html
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