One of the unique features at the Exhibition, Experience and Product Introduction Space of Nhan Dan Newspaper is the Digital Physical Gift Model, combining traditional printed newspapers with Phygital Labs' Nomion digital identification technology.

Mr. Le Quoc Minh, member of the Party Central Committee, Editor-in-Chief of Nhan Dan Newspaper, Deputy Head of the Central Propaganda Department, Chairman of the Vietnam Journalists Association said that many major newspapers in the world have provided front page printing services for the public who want to keep and collect souvenirs, and this is a very effective way to promote the brand.

In addition, customers can operate directly on the touch screen located at the store or use their smartphone to scan the Nomion chip on the instruction boards around the newsstand area to access the ordering page interface. Here, customers provide information fields such as date, owner's name, message content, and wishes. The product will be packaged by the store and delivered to the customer after 1 to 2 working days.

Gift recipients can easily interact by using their smartphone to touch the Nomion NFC chip attached to the publication, and the screen will display the name of the gift owner along with heartfelt messages from the giver.

With the idea of ​​combining physical gifts and digital technology, Nhan Dan Newspaper and Phygital Labs have created a digital physical experience space for the first time, bringing new experiences to technology lovers and spiritual values. The successful launch of this digital physical gift model, with the support of Nhan Dan Newspaper, is the premise for Phygital Labs to replicate digital identification technology, attach NFC chips to other types of gifts such as books, works of art and unique souvenirs, helping to enhance the formal, emotional and spiritual value of the gift.

Mr. Huy Nguyen, Founder and CEO of Phygital Labs, shared: "We are honored to accompany Nhan Dan Newspaper to bring digital identification technology into a familiar field such as gifts, creating a bridge between technology and the profound spiritual values ​​of users. With a pioneering model of digital physical gifts, we hope to continue to widely spread our technology in the Vietnamese market."