Training on providing digital banking products and services to wholesale customers in the South

The program was attended by 127 trainees from 36 branches from Ho Chi Minh City, the Southwest, the Southeast and the South Central regions, including leaders of the corporate customer (KHDN) and customer service (DVKH) departments of the branches.

The training program is organized to: Clarify the benefits of Vietcombank , the necessity of developing digital banking products and services (SPDV NHS) for wholesale customers (KHBB); clarify customer objects, ways to identify customer needs suitable for SPDV and NHS solutions for Vietcombank's KHBB; train the process of coordinating sales, processing NHS transactions to serve KHBB; share experiences, discuss difficulties and obstacles (KKVM) in the process of providing SPDV NHS for KHBB; practice direct operating experience on the system to increase confidence in guiding and supporting customers.

At the program, the trainees were presented by representatives of the Wholesale Digital Channel and Solutions Department (GPKSBB) with an overview of the benefits of the Branch, how to identify customer needs suitable for the IBTC/VCB-Cashup system; participated in discussions through role-playing with topics chosen by 5 groups: application of NHS SPDV sales tools; Competitive situation of selling NHS SPDV; practical lessons when implementing NHS SPDV sales (failure/success).

Participate in experiencing the IBTC/VCB-Cashup system in the testing environment; do group exercises on the topic: benefits of branches in developing NHS services for customers; difficulties and obstacles of branches in the process of offering NHS services to customers. Finally, discuss some real situations and the answers of the GPKSBB Department to help branches overcome difficulties.

After a day of working and studying seriously, the training program was successfully held with enthusiastic reception and open sharing from the branches.

All branches showed excitement and awareness of the Customer-centric sales strategy, being bolder, more proactive, and more confident in their plans to offer NHS products and services to customers. The GPKSBB Department also resolved the difficulties and problems of the branches, such as recording the content of the branch's suggestions to evaluate the ability to respond.

Bao Anh