The secret behind engaging livestream sales sessions

For a long time, the image of livestream sales sessions has often been associated with phones due to its convenience and low investment costs. However, over time, livestream has become a strategic sales channel thanks to its ability to introduce products vividly, create direct interactions and promote purchase decisions right during the broadcast. Following that trend, sellers also need to find suitable equipment to enhance the shopping experience of viewers.

Livestream sales - from trend to professional game

Nowadays, not only big brands, but also small businesses and individual sellers invest heavily in live broadcasts, seeing this as an opportunity to build reputation and increase sales.

Livestream equipment is changed and upgraded to meet user needs.

With this change, viewer expectations have also increased. They want to see sharp product images, true-to-life colors, clear sound, smooth connections, and instant responses to any questions. If there is a glitch, users can skip to the next live session.

This makes the phone start to show its limitations in terms of image quality, sound, focusing ability as well as battery capacity, especially when the broadcast time is extended. To meet the new demand, many sellers have turned to using specialized equipment, willing to invest so that the livestream is attractive enough to attract buyers.

Technology enhances the livestream experience

In the livestreaming industry, visual and audio elements are not only used to introduce products, but also important touch points to create a sense of trust, attract and retain viewers. Many professional sellers have invested in equipment with sharp image quality, true color and flexible light processing so that products always stand out in all conditions. Sony's device ecosystem has become the top choice for professional livestreaming sessions because it fully meets this requirement.

The FX30 camcorder delivers sharp images, making your livestream engaging for viewers.

The key to livestreaming is clear images, regardless of the presenter or the product. The Sony device ecosystem features real-time Eye AF technology and face tracking, ensuring fast, accurate focus. At the same time, the product also integrates a large sensor to provide sharp images, true colors and smooth background blur effects.

Depending on the scale of the business, the product or the way the livestream is organized, each seller will prioritize a suitable type of equipment. Professional creators or big brands need cinematic-standard images, flexible post-production processing and meet strict requirements for details and colors. Therefore, they often choose FX30 or Alpha 7 IV to turn any space into a professional studio.

The Sony Alpha A7 IV is an impressive livestream camera option, boasting many modern features and the ability to support high-quality video recording and livestreaming.

For those who prioritize flexibility and love to broadcast anywhere, compact models like the ZV-E10 or ZV-E10 II are worth considering thanks to their light weight, portable design, multi-directional rotating screen, fast focusing ability and built-in microphone. This device can help the broadcast start immediately without any elaborate preparation. Thanks to its convenience, the device is not only suitable for personal use but also for small and medium-sized businesses, online stores or units that want to produce professional content themselves.

The ZV-E10 II camera has a compact and versatile design.

Another challenge with long-form livestreams is the battery life of the device. When the broadcast is interrupted, the seller may miss out on the opportunity to close a sale. Sony’s solution is the DC-C1 virtual battery, a DC power supply specifically designed for Sony cameras that provides a constant and stable power supply, ideal for long-form livestreams.

Whether livestreaming at a fixed location with well-invested equipment or filming spontaneously while on the move, the user's ultimate goal is still to provide a quality visual experience, stable operation, and seamless connection.

In a highly competitive market, choosing the right equipment not only improves broadcast quality, but is also a strategic step to affirm reputation, retain customers and create sustainable advantages in the field of e-commerce.

To make each live session more polished and attractive, sellers need a solution that is easy to set up while ensuring optimal image and sound quality. This is the goal when Sony developed Live Master Hub - a multi-functional livestream support platform, accompanying users from the step of choosing equipment, setting up effective live sessions from A to Z through videos, practical workshops and a free guidebook.

Source: https://znews.vn/bi-quyet-dang-sau-nhung-phien-livestream-ban-hang-cuon-hut-post1578497.html