Brand.com is the general name for each business's own e-commerce website model, contributing to expanding sales channels in addition to traditional sales methods or through general e-commerce platforms.

Brand.com is the inevitable trend

In a report by Google, Vietnam's digital economy reached 23 billion USD in 2022 and is expected to reach nearly 50 billion USD in 2025, growing at the fastest rate in Southeast Asia. Of which, e-commerce accounts for a large proportion.

"The Brand.com model not only helps businesses expand their business channels and increase revenue, but also builds channels to interact and take care of customers more directly, maintaining contact so that customers are more attached to the brand," Ms. Le Lan Chi, CEO of ZaloPay shared at the conference.

Mr. Namra Deka, Head of Partnerships Southeast Asia, Shopify said that 85% of Shopify's revenue comes from dropshippers (a form of retail business that does not require warehouses, suitable for companies that have not focused on brand development). However, Shopify has noticed a strong shift in the Brand.com market, when reputable businesses are starting to want to invest in their own sales channels, helping the proportion of reputable e-commerce websites increase.

Growth opportunities for Vietnamese businesses with Brand.com

Shopify has a powerful platform, providing businesses with multi-channel sales solutions, with a partner system in more than 175 countries. With diverse solution packages, Shopify allows customers to flexibly adjust features and services to suit the scale of the business.

Sharing at the conference, Mr. Namra Deka said: "The partners that Shopify chooses in each country must ensure both scale and a strong and comprehensive payment solution platform to serve Shopify's customers, both businesses and shoppers. ZaloPay is one of the leading potential and influential partners in the Vietnamese market."

Provide consistent customer experiences across all channels

Vietnam Dairy Products Joint Stock Company Vinamilk and MyKingdom Toy Kingdom are two leading Vietnamese enterprises that have successfully applied the Brand.com model.

MyKingdom started building this model 5 years ago. However, the problem that businesses need to solve is not only optimizing costs, resources, and simplifying operations... but also how to ensure that customers of channels (offline and many online channels) do not overlap.

The solution to this problem is a good enough management system to connect sales channels to the same source. The first thing is to ensure consistency in: business image, product information, prices or promotional programs so that customers do not compare between channels and always have a consistent experience from online to offline.

Ms. Nguyen Thi Phuong Uyen, Head of Ecom Operation, Vinamilk said the reason for choosing Shopify is: "Shopify's technical platform can easily support connecting all of Vinamilk's internal systems, so Vinamilk's other sales channels, even if not on the Shopify platform, can all be integrated with each other."

Expanding the COD concept, aiming for cashless payments on purchasing channels

In the Vietnamese market, COD (cash on delivery) payment accounts for about 80 - 85% depending on the sales channel. For businesses, this form of payment always carries the risk of customers "skipping the goods" and losing costs in the process of managing and collecting cash.

During the conference, Mr. Namra Deka expanded the concept of COD, which can be further understood as "card on delivery" (a method of payment by bank card or cashless transaction upon receipt of goods such as bank transfer, payment via e-wallet). This is considered a stepping stone for customers to get acquainted with cashless payment, aiming at online payment before completing orders on e-commerce channels.

In Vietnam, ZaloPay is one of the highly appreciated units in providing cashless payment methods. ZaloPay provides the market with flexibility in choosing to pay by e-wallet or bank transfer.

With the cooperation with Shopify, ZaloPay aims to provide a "one-touch" payment solution for businesses. Ms. Nguyen Thi Thu Huong, Head of Ecom, MyKingdom shared: "Previously, when wanting to integrate payment methods, it took about 2-3 months. Now, MyKingdom in particular and businesses in general only need to send a request to ZaloPay on Shopify to almost immediately open the payment feature on the website".

In particular, ZaloPay has recently launched a multi-purpose QR code solution, built according to VietQR standards, so businesses from online to offline or shipping units only need to use this single QR code, their customers can use any banking application or e-wallet to scan and pay in just a few seconds.

Enterprises and business units that need to learn more about ZaloPay's solutions, please contact email [email protected] for advice.