The secrets to making nutritious milk

One of the key factors that creates the delicious taste of TH true MILK is the source of pure, diverse food for the cows with a rich menu for each individual, including: corn, sorghum, grass, sunflower, molasses... TH has applied important research results of the world's leading nutrition experts, from 15 types of food ingredients to build suitable formulas, so that the cows can produce milk full of nutrients and precious micronutrients for human health.

The world's "delicacies" for dairy cows are all grown on TH's vast fields, using the most modern equipment for planting and care, including a system of dozens of modern irrigation arms up to 400-700 meters long. After harvesting, the green roughage is fermented, harmful bacteria are killed, then mixed with nutrients and essences according to a formula set by the computer system suitable for the health parameters, physical condition and biological cycle of each individual cow. In addition, there is a special ingredient that only TH's dairy cows can enjoy, which is molasses - a by-product of Nghe An Sugarcane Factory (NASU) - a unit under TH Group.

Another special feature of the diets of the dairy cows at the TH farm is the sunflowers - grown right on hundreds of hectares of fields in Nghia Dan. The beautiful sunflower fields, stretching as far as the eye can see on the Phu Quy plateau, are not only a famous tourist destination, but are actually a unique food source, supplemented with omega 3 essential oils, not only strangely "delicious" to help TH dairy cows produce more milk but also the protein value in the diet increases from 6 to 16% compared to corn. And that is also one of the secrets for the TH cows to produce fresh, clean milk, converging the best of nature, positioning the TH true MILK brand completely from nature.

“We control almost absolute safety right from the stage of cultivating on the grassland. The food that arrives at the center is analyzed for quality. From roughage to mixed food, when it comes to feeding the cows, everything is analyzed and thoroughly checked using European standard technology. Along with that, TH cows drink clean water treated with the latest Amiad filtration technology, ensuring an absolutely pure water source,” shared Ms. Vy Thu Hang - Director of Food and Nutrition.

All the meticulousness down to the smallest detail in the closed high-tech dairy farming process aims to create perfection in every drop of TH true MILK milk. The average fresh milk output of each cow is 32 - 35 liters per day, equivalent to nearly 11,000 liters/cycle, the highest in Southeast Asia. These clean, perfect fresh milk streams are contributing to community health care and positioning pure Vietnamese fresh milk on the world milk map.

Imprint on the international market

With superior thinking and the application of high-tech agriculture in the field of fresh milk production and processing, TH true MILK branded milk products in the milk market have quickly become the priority choice of domestic and international consumers since the first products were launched.

Up to now, TH Group has the right to be proud when TH true MILK fresh milk products account for 45% of the fresh milk market share in Vietnam with about 160 products, and has expanded its market to China, ASEAN countries and the Russian Federation.

In October 2019, TH was the first Vietnamese enterprise to be granted an official export code for fresh milk to the Chinese market. In February 2022, with the signing of a Memorandum of Understanding with HAO Mart - Singapore's leading retail supermarket chain, TH Group continued to expand the market for dairy and clean food products in Asia.

With core values: For true happiness, For community health, Completely from nature, Environmentally friendly - Superior thinking, ... from 2014 to now, most of TH products have achieved Halal certification, an important certification that allows meeting the standards of the Islamic world. With this certificate and other important quality certificates such as ISO, FSSC, BRC ..., TH Group has many advantages in connecting trade in the world.

After more than 2 years of working with inspection and distribution partners, in mid-July 2023, TH's fresh milk, fruit milk, and beverage products, herbal tea bags, etc. were successfully exported to Japan. The first order was distributed to nearly 100 supermarkets and stores across the land of cherry blossoms. In addition to Singapore and Japan, in the coming time, TH Group will continue to expand its influence to other potential Asian markets such as Malaysia, Indonesia, Philippines, Hong Kong, etc.

On the way to bring Vietnamese milk brand to the world, TH Group once again surprised the world dairy industry when investing in a clean fresh milk production and processing complex project and a number of other food projects with an investment of 2.7 billion USD in the Russian Federation. This super project of TH Group has now completed phase 1 with two farms in operation, providing high-quality raw fresh milk to the Russian Federation market and a milk processing plant under construction.

Not only leaving a mark in the hearts of consumers for the word "real" in each product, products with the national brand TH true MILK also won many high awards in the international arena, including Gold awards at the WorldFood world food exhibition held in Moscow (Russia) for many consecutive years (from 2015-2019); awards for excellent and other health products at Gulfood Dubai, Stevie Awards (2018, 2019), The Bizz award, World Class Quality award under the Asia-Pacific International Quality Award system (GPEA)...