The April 30 - May 1 holiday this year lasts 5 days. To prepare for trips, tours, and sightseeing, products in the fashion and travel accessories industry are receiving special attention from many shoppers. In Vinh Yen city, fashion stores on busy business streets such as Nguyen Viet Xuan, Ngo Quyen, Le Xoay, Me Linh... are becoming more vibrant and bustling than ever.

Each store and fashion brand has a strategy of deep discounts from 30 to 70% on summer clothing models and accompanying accessories such as shoes, sandals, and handbags. In addition to discounts, many stores also organize activities and events such as minigames and lucky draws to create a vibrant atmosphere and attract consumers.

At IVY moda store on Me Linh street, to welcome a vibrant holiday, the store applies a 20% discount on all products and on the IVY moda website, including the latest designs of the spring-summer 2025 collection from April 25 to May 1.

Ms. Kieu Trinh, a saleswoman at the store, said: “Since the beginning of April, the company has launched a summer collection with many products updated with new designs and fashion trends for customers to choose from. In this collection, the products have a fresh, summer-specific tone, focusing on two main colors: yellow and white.

The holiday season is the time when stores across the system simultaneously offer deep discounts at the beginning of the season. Taking advantage of the promotion, customers, especially the "followers" of the brand, quickly went to the store to choose for themselves trendy clothes at "bargain" prices. Among them, clothing models suitable for short trips such as shirts, T-shirts, skirts, shorts... are the priority choice of customers. Also according to my observations, since the start of the discount program until now, the number of customers coming to the store every day has increased dramatically, double or triple the normal days."

Continuing to be present at TEELAB store - a famous brand loved by young people of school and university age on Me Linh street, shopping activities are also equally vibrant and bustling.

With a variety of costumes and accessories including hats, bags, backpacks..., the store is "making deals" to celebrate the holiday with discounts of up to 80% on products and a flat price program from 79,000 VND.

In addition, targeting the teenage segment, the store also launched a campaign of "giving gifts to the entire store" for all customers who come to shop.

Accordingly, orders from 299,000 VND will receive 1 free gift; orders from 599,000 VND will receive 1 Tote bag; orders from 899,000 VND will receive 1 water bottle. The promotion programs take place from April 19 to May 4.

Le Thuy Trang (21 years old, Lien Bao ward) shared while carrying 4-5 large and small bags of things: “Every holiday like this, I go directly to the store to “hunt for sales”. This time, there are deep promotions and diverse designs, so I take advantage of the opportunity with my friends to buy summer clothes for school and going out during the upcoming holidays. Thanks to the promotions and discounts, my shopping expenses have been reduced to some extent, so I am very excited”.

The bustling shopping activity also spread to shopping malls and supermarkets in a price reduction race, stirring up the market.

In general, the segment of summer fashion in the city is currently quite diverse with many choices. For popular fashion items, the price of T-shirts ranges from 80,000 - 250,000 VND/product; dresses range from 150,000 - 450,000 VND/product; jeans range from 350 - 500,000 VND/piece...

Fashion accessories such as hats, caps, glasses, and gloves cost only from 20,000 - 70,000 VND/piece.

Imported clothing, shoes, accessories, famous brands such as Nike, Adidas, Li Ning have prices ranging from several hundred to millions of VND depending on the material, design, and brand of the product. In addition, suitcases, backpacks, and travel bags are also heavily discounted by a series of brands.

In addition to buying directly at stores, many consumers now choose to buy fashion products through social networks and online shopping websites, e-commerce platforms such as Shopee, Lazada... With the latest fashion models constantly updated, this shopping channel has become one of the familiar addresses, making the summer fashion market even more exciting.

During the April 30 - May 1 holiday this year, people's demand for vacation and sightseeing has increased sharply, creating a lever to promote the summer fashion market to become more vibrant. Fashion business owners expect purchasing power to continue to increase in the coming time thanks to the opening of tourism activities and increasing consumer trends.

Article and photos: Thao My

Source: http://baovinhphuc.com.vn/Multimedia/Images/Id/127612/Soi-dong-thi-truong-thoi-trang-truoc-dip-nghi-le-304-15