A survey at some electronics stores in the city shows that the products are diverse, with rich designs, meeting many demand segments. Products from air conditioners, air-conditioners to electric fans, rechargeable fans all have modern designs, integrated with smart technology, energy saving, environmentally friendly, attracting consumers.

The Dien May Xanh Son La Supermarket System currently has more than 10 stores covering all districts and cities, with 3 stores in the City area alone. Anticipating the demand for purchasing cooling equipment, since the beginning of April, Dien May Xanh has launched many attractive incentive programs. The display space at the supermarkets is scientifically arranged, with clear price and promotion information, helping customers easily choose the right product. On the occasion of the 50th anniversary of the Liberation of the South and National Reunification, many stores also apply additional exclusive promotional programs for consumers.

Mr. Truong Cong Phu, manager of Dien May Xanh store in Chieng Le ward, Son La city, said: In April alone, the store sold about 58 air conditioners and many types of fans. The store has also increased its staff and promoted after-sales programs, such as: Giving away supplies, free shipping and installation, 0% installment payment, online purchase incentives... At the same time, focusing on after-sales service with a "one-for-one" policy, up to 4-year warranty and 8 free cleanings, helping customers feel secure in using the store.

Mr. Dao Xuan Tam, Ward 1, Chieng Ngan Commune (City) said: The hot weather happened right when Dien May Xanh supermarket had many promotions, so I decided to buy an air conditioner. After being carefully consulted, my family chose to buy an energy-saving Daikin air conditioner, priced at nearly 10 million VND.

In Muong La district, the demand for purchasing refrigeration equipment increases during the summer. Mr. Tran Nguyen Ha, owner of Ha Nhuan electronics store in It Ong town, said: The store has proactively coordinated with distributors to provide a variety of air conditioners, priced from 6 to 15 million VND, with outstanding features of fast cooling and energy saving. In addition, rechargeable fans and mist fans priced from 1.5 to 2.5 million VND are also chosen by many customers. The store supports installation and on-site transportation to best serve customers.

To stimulate consumer demand, electronics supermarkets and suppliers are launching many attractive promotional programs with diverse incentives including direct discounts, free installation, gifts, 0% interest installment payments, extended warranties, helping consumers have more choices and better services, while increasing competitiveness in the market.

In addition to direct shopping, supermarkets and electronics stores also promote sales through e-commerce platforms, websites and social networks, helping consumers easily look up information, compare prices, capacity, power consumption and product features. At the same time, refrigeration equipment repair and maintenance units have also prepared a team of consultants and technicians to meet the increasing demand. Cleaning and maintenance services currently cost from 200,000 to 500,000 VND/time, depending on the level of damage or cleaning requirements.

Source: https://baosonla.vn/kinh-te/soi-dong-thi-truong-dien-lanh-mua-nong-NLsbJSxHg.html