Hue: Tourism revenue during holidays reaches 730 billion VND

Tourists visit Thien Mu Pagoda (Hue). Photo: Tuong Vi/VNA

According to the Hue City Department of Tourism, during the 5-day holiday from April 30 to May 4, the city welcomed about 351,000 visitors, of which international visitors were estimated at 71,500; tourism revenue was estimated at 730 billion VND. Notably, the number of overnight guests was estimated at 106,000, of which international visitors were estimated at 27,125. The average room occupancy rate of hotels was about 97%.

During this holiday, Hue city organized many cultural and culinary activities to serve the local community and tourists such as: Exhibition "Tourism space, cultural heritage, scenic spots and traditional handicrafts of Vietnam", Hue Festival - Culinary Capital, Festival Countryside Market Program at Thanh Toan Tile Bridge. The Hue Monuments Conservation Center also opened for free visits to three special areas in the Hue Imperial City including: Thieu Phuong Garden, Co Ha Garden and Phu Noi Palace for domestic and international tourists.

Hue City currently has 887 accommodation establishments with about 14,000 rooms, distributed in various types of accommodation from hotels, motels, homestays, tourist apartments, tourist villas, resorts, stretching from the city center to beaches, lagoon areas and mountainous areas.

National Tourism Year - Hue 2025 with the theme "Hue - Ancient Capital, New Opportunities" associated with Hue Festival 2025 has about 75 major national and international events taking place in Hue city, focusing on the Spring Festival "Spring of the Ancient Capital", Summer Festival "Shining Imperial City", Autumn Festival "Hue in Autumn" and Winter Festival "Winter of Hue" following the orientation of the local 4-season Festival. In National Tourism Year 2025, Hue city is expected to welcome about 5.5 million visitors and guests, of which domestic visitors account for about 70-80%. Revenue is estimated at 11,000-12,000 billion VND.

Ninh Binh affirms its brand as a safe and attractive destination

Tourists visit Trang An Eco-tourism Area. Photo: Duc Phuong/VNA

According to the Ninh Binh Provincial Department of Tourism, during the 5-day holiday of April 30 and May 1, the provincial tourism industry is estimated to welcome over 700,000 visitors. This is the most impressive number ever.

The number of tourists to Ninh Binh increased by 48.9% compared to the 2024 holiday season, including over 124,000 international visitors, an increase of 112.9% compared to the 2024 holiday season. Tourism revenue is estimated at over 1,000 billion VND, an increase of 43.9% compared to the 2024 holiday season.

The representative of the Ninh Binh Provincial Department of Tourism said that the average room occupancy rate in the province during the holiday was 85-90%. Some accommodation establishments had high room occupancy rates such as Ninh Binh Legend Hotel 100%, Hoang Son Hotel 90%, Vedana Resort 100%, Emeralda Resort 90%, MT Collection Hotel 100%, Minawa Kenh Ga 90%. The average occupancy rate of hotels and homestays in the Tam Coc - Bich Dong area was over 90%. The number of days guests stayed was estimated at an average of 2 days/guest. The number of guests concentrated on the nights from May 1 to 3, which were the nights with music performances at some tourist areas and spots.

Mr. Bui Van Manh, Director of the Department of Tourism, assessed that tourism businesses strictly complied with regulations on tourism business. The listing and sale of goods and services at listed prices were strictly implemented. Ninh Binh continued to affirm its brand as a safe, attractive and culturally rich destination. With impressive growth in the number of visitors, a series of unique events and professional organization, Ninh Binh has taken advantage of the peak season to promote its image, enhance tourism experiences and boost revenue.

On this occasion, Ninh Binh province held many outstanding cultural and artistic activities and events, creating highlights and leaving good impressions in the hearts of tourists such as the program "Heritage for life"; Opening of Ninh Binh Traditional Craft Village Space at Tam Coc - Bich Dong Tourist Area; Non La Festival - Vietnam 2025...