Looking back at Vinamilk's 'extremely hot' moments at V-Concert & V-Fest last weekend

From early afternoon, when the sun was still harsh, Vinamilk's booth quickly became the first stop for many attendees. With a space designed to be eye-catching, friendly and filled with vibrant green, Vinamilk brought a comfortable and close feeling, ready for the journey to connect tens of thousands of hearts that love music and a healthy lifestyle.

Guests who arrive early can enjoy a series of cool drinks from Vinamilk: from smooth gelato ice cream, extremely refreshing HAYĐAY carbonated kombucha tea, rich and fatty 9-seed milk, to smooth Green Farm yogurt with a hint of floral scent...

As the afternoon wore on, the "heat" at Vinamilk's booth increased as tens of thousands of spectators poured in.

V-Concert and V-Fest are two high-class art events organized by Vietnam Television (VTV) to celebrate the 80th anniversary of National Day and 55 years since the first VTV television program was broadcast. Each program is estimated to have about 25,000 attendees.

Accompanying this meaningful event, Vinamilk has given the audience attending the program about 50,000 products, with a variety of choices. Among them, there are many products that have just been "launched" and are "causing a fever" among young people such as HAYDAY carbonated kombucha tea, Vinamilk Gelato ice cream, Vinamilk Green Farm Greek high-protein yogurt, Vinamilk Green Farm drinking yogurt, 9-nut milk, high-calcium soy milk, Probi live yogurt drinking, Collagen fruit juice...

Just launched and going viral on social media, HAYĐAY carbonated kombucha tea has arrived at V-Concert and V-Fest. This is the first 6-month-old kombucha product in Vietnam, slowly fermented from organic green tea leaves using the traditional brewing method, which is better for the intestines. The product quickly "captured the hearts" of Gen Z with its eye-catching packaging, fragrant tea aroma, and carbonated, slightly sour but not harsh.

In the hot weather, cool Gelato ice cream - another "newbie" from Vinamilk - with thick, creamy texture, inspired by the famous Italian gelato ice cream, has also become very attractive to young people.

The smooth, creamy, grassy-scented drinkable yogurt now comes with lychee and jasmine, orange and grapefruit blossom. Combined with chewy glass jelly, the product is enough to "soothe the taste buds" of all audiences on summer days.

In addition to providing fresh energy, helping music lovers have enough energy to "party" throughout the 5-7 hours of the program, Vinamilk's booth also has a minigame area for the audience to try their hand at the blind bag grabbing game. The rewards from the program are thousands of extremely attractive gifts. The company representative said that there will be many more "top-notch" programs waiting for people in the events leading up to the upcoming 80th anniversary of National Day.

Source: https://phunuvietnam.vn/nhin-lai-nhung-khoanh-khac-cuc-chay-cua-vinamilk-tai-v-concert-v-fest-cuoi-tuan-qua-20250812190056.htm