All 5 investment funds above are from Japan - also the hometown of Founder Taku Tanaka. In previous funding rounds, KAMEREO also received a lot of support from investment funds headquartered in Japan. With this funding round, KAMEREO has successfully increased the company's total mobilized capital to over 15 million USD, after 6 years of operating in Vietnam.

In December 2024, KAMEREO will expand its market to Hanoi and in 2025 it is expected to open in Phan Thiet and Vung Tau. KAMEREO was established in 2018, currently has 200 employees, and is cooperating with more than 100 farmers to serve 3,000 businesses in the restaurant, eatery and cafe sectors.

KAMEREO's model allows manufacturers and suppliers to store goods in KAMEREO's warehouse, while companies take care of sales, delivery and collection.

KAMEREO has been continuously building a better food supply chain in Vietnam, with both revenue and profit improving since the Covid-19 pandemic ended.

Furthermore, according to founder Taku Tanaka, the food supply market in Vietnam is huge, but there is currently no one standing out to dominate the market. With a population exceeding 100 million by 2023 and a continuous economic growth rate, Vietnam is a potential market, especially in the field of food distribution networks, where there is still much room for efficiency improvement.

KAMEREO has had a very proud fundraising performance that is considered a reversal in the "winter of fundraising". Mr. Taku Tanaka believes that investors appreciate the company's team and its ability to bring real value to both customers and suppliers.

KAMEREO has proven its potential by building an integrated supply chain from source to source with high complexity, ensuring stable prices, quality and delivery time.

Manabu Fujimoto, Director of Inspire Investment Co. Ltd., shared that he invested in KAMEREO because he wanted to support the overseas expansion of Japanese businesses.

This plan of Inspire Investment has been implemented for more than 10 years, especially in the ASEAN region. In addition to simple investments and export promotion activities, Inspire Investment also participates in efforts related to the implementation of international development strategies, such as strategic cooperation to establish joint ventures.

In Vietnam, one of the key growth markets in the ASEAN region, Inspire Investment believes that KAMEREO's vertically integrated supply chain provides essential value and benefits for business expansion, while always meeting customer and market needs.

For Sumitomo Corporation, their goal when investing in KAMEREO is even simpler, they plan to cooperate with the Fujimart retail chain they are operating in Hanoi to support KAMEREO's business expansion.

In addition to B2B food supply services, KAMEREO is strongly developing its marketplace business by leveraging a detailed last-mile delivery network, a warehouse system capable of providing 3 levels of storage temperature, and an infrastructure serving more than 3,000 customers.

Unlike the traditional model of direct warehouse management, KAMEREO's model allows manufacturers and suppliers to store goods in KAMEREO's warehouse, while the companies take care of sales, delivery and collection.

By listing their products on KAMEREO's marketplace, suppliers can start selling to the HORECA (hotels, restaurants, cafes) segment - a previously difficult-to-reach market - without incurring initial costs or building an operational system.

As the first project in this segment, KAMEREO has established a comprehensive business partnership with Gyomu Japan, the operator of Gyomu Super in Vietnam, under Kobe Bussan Co., Ltd. Through this partnership, approximately 450 products from Gyomu Super are now available on the KAMEREO platform.

Finally, KAMEREO has been strengthening its private label development since last year and plans to devote a portion of the newly raised capital to further advancing this model. The strategy focuses on two main points: Developing and strengthening the pre-cut vegetable roll for supermarkets and convenience stores; and private labeling for consumer products to increase brand awareness and increase price competitiveness.