National Cyber Security Association proposes ranking KOL, KOC

The National Cybersecurity Association (NCA) is preparing to organize the “Influencer Credibility” program, to propose the implementation of influencer credibility assessment and ranking (KOL/KOC).

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Specifically, KOLs will be evaluated and ranked in cyberspace. This is the basis for evaluating and classifying the level of credibility in communication activities, promoting products and services. From there, management agencies, businesses, and brands will be supported in choosing suitable communication partners, such as ministries, branches, and localities with the basis to choose suitable and reputable KOLs/KOCs to participate in promoting culture, trade, tourism , etc. At the same time, consumers will also be protected from false content, disguised advertising, and misunderstandings.

According to NCA, “Influencer Credibility” provides a comprehensive and verifiable assessment framework, serving to classify and authenticate the level of transparency - ethics - social responsibility of influencers in cyberspace; establish communication behavior standards in accordance with legal regulations, protect consumer rights and create trust for stakeholders.

In terms of scope, this program applies to influential individuals operating on popular digital platforms such as Facebook, YouTube, TikTok, Instagram, X (Twitter), and similar online media platforms. The evaluation criteria include 5 main contents, based on aspects of professional ethics, social responsibility and legal compliance.

First, transparency in content and advertising activities: Label posts for commercial purposes to help the public recognize and avoid misunderstandings.

Second, history of behavior and media ethics: Do not violate the law, make discriminatory statements, do not spread false information, and make public and timely corrections when there are errors.

Third, real engagement and community response: Do not use virtual engagement tools, receive positive feedback from the public and respond positively during the crisis.

Fourth, brand and social value fit: Appropriate personal image, positive message, no scandals, transparent cooperation.

Five, comply with regulations on personal data protection: No disclosure, no unauthorized collection, and privacy notice.

From the above criteria, the Association will evaluate on a 100-point scale. To achieve maximum points in a pillar, an individual must fully meet all the corresponding sub-criteria. Violation or lack of transparency in any sub-criteria will result in points being deducted according to the quantitative scoring mechanism.

Corresponding to the achieved score, KOLs will be granted a corresponding certificate, valid for 12 months. To be granted a certificate, in addition to the minimum total score, KOLs must meet other important criteria, such as not violating the law for a period of time, and have attended a course and passed an ethics and media and legal skills test.

“Trusting influential people” is one of the pillars to gather, assemble, lead and orient the activities of KOLs, aiming to build a responsible KOL community, actively participating in contributing to the cause of national development, which is very necessary and urgent in the context of KOLs increasingly having a great influence on political , economic and social life today, while there is no effective mechanism to lead and orient KOLs.

According to VOV

Source: https://baothanhhoa.vn/hiep-hoi-an-ninh-mang-quoc-gia-de-xuat-xep-hang-kol-koc-257893.htm