According to the Department of Culture, Sports and Tourism (DOCST), in 4 days (from April 30 to May 3, 2025), the total number of visitors to tourist areas, attractions, and activities of Dak Lak Museum is estimated to reach 210,000 visitors (an increase of 68% over the same period in 2024), of which: international visitors are estimated to reach 2,000 visitors (an increase of 53.85% over the same period in 2024), domestic visitors are estimated to reach 208,000 visitors (an increase of 68.5% over the same period in 2024).

Average room occupancy is estimated at 55 - 65%. Total revenue (sightseeing and accommodation) is estimated at 78 billion VND (up 24.8% over the same period in 2024).

During the April 30 and May 1 holidays this year, Dak Lak continues to affirm its brand as a safe, attractive and culturally rich destination, with impressive growth in the number of visitors, a series of unique events and professional organization.

Children enjoyed watching the chef prepare tuna sashimi - a famous specialty of Phu Yen.

Specifically, the Department of Culture, Sports and Tourism has closely coordinated with departments, branches and sectors of the province and localities to actively implement tourism activities in the province, with many exciting activities attracting a large number of people and tourists to visit and have fun such as: Gong Culture Performance Program "Coming to the Highlands"; Art Program "Call of the Highlands"; Program to introduce and promote musical works for the first period of 2025; Exhibition and introduction of books to celebrate the 50th anniversary of the complete liberation of the South, national reunification and International Labor Day 1/5...; creating a joyful and healthy atmosphere, attracting a large number of people and tourists to participate; contributing to promoting the image of the land and people of Dak Lak.

People visit the painting exhibition area at Dak Lak Museum.

Previously, the Department of Culture, Sports and Tourism issued documents directing tourism businesses to publicly list their selling prices; not to allow violations in the tourism business sector such as: trading in prohibited goods, counterfeit goods, poor quality goods, price increases, price gouging, price pressure; tourist areas and tourist spots with service business activities on rivers, lakes, waterfalls... regularly review existing tourism programs, check the quality and repair, upgrade tourism facilities such as wooden bridges, wooden floors, suspension bridges, motorboats, canoes...; arrange for the unit's rescue and relief forces to be on duty to promptly respond to situations that may occur...

Source: https://baodaklak.vn/du-lich/202505/dak-lak-don-hon-200-ngan-luot-khach-trong-dip-le-304-15-2b10731/