New dating trends on Valentine's Day

On Valentine's Day this year, Tinder - the dating app launched the "Discover" experience, helping singles easily find their true love, whether it's a long-term, no-strings-attached relationship or a sincere connection.

Discover is a personalized and flexible experience, where profiles are organized into curated categories based on shared interests such as Movie Lovers, Coffee Dates, Nature Lovers, or Free Tonight for singles who love spontaneous dates.

Tinder's Year in Swipe report shows that the "Loud Looking" trend is increasingly popular, the ambiguous stage is over, singles are now ready to express their desires and needs confidently and decisively.

New categories in Discover help Tinder members feel more confident and empowered in their search for a match.

Specifically, access the Discover tab on the Tinder app, select the category that suits your dating purposes, and start browsing profiles to connect with compatible people.

New categories in Discover add more specific dating preferences like No Strings Attached and Serious Dating, helping users find the right match for their dating goals.

The Serious Dating category is designed for singles looking for a long-term relationship, making it easy for them to connect with like-minded people.

Users need to complete a profile with a full bio, at least 4 photos, and set one of the long-term connection search options as dating purposes on the profile to join the directory.

“The Discover options take the guesswork out of the process, giving singles more control over connecting with potential matches , whether they’re looking for a new friend, a casual hookup, or a long-term relationship,” said Vivek Patel, senior vice president of product development at Tinder.

The future of dating is becoming increasingly clear, Tinder is helping users navigate their dating journey with confidence ."

According to statistics, peak season (January 1 - February 14), Valentine's Day marks the busiest time for Tinder.

During this time, 486 profiles were edited every minute, 2.1 million messages were sent, and more than 298 million likes were exchanged in just one day globally.