Real estate market in the first 6 months of 2025: Land plots cool down, entering a cautious phase

The level of interest in land in the second quarter of 2025 shows regional differentiation. (Source: Hanoi Moi Newspaper)

According to data from Batdongsan.com.vn , the level of interest in land in June decreased sharply compared to March, specifically: Hanoi decreased by -47%, old Ho Chi Minh City decreased by -28%, other areas decreased by -33%. Supply also shrank when the number of listings in Hanoi decreased by -15%, old Ho Chi Minh City decreased by -9%, other areas decreased by -3%. This reflects the cautious psychology of both buyers and sellers, in the context of increasing holding costs and unclear policies.

The level of interest in land in the second quarter of 2025 shows regional differentiation. In the North, the level of interest is widely distributed, especially in provinces with strong economic potential such as Hai Phong, Bac Ninh, Bac Giang, Hung Yen. In the South, the level of concentration is high around Ho Chi Minh City, typically Binh Duong, Dong Nai, Long An , Ba Ria - Vung Tau.

The North currently has a higher price level than the South: Bac Ninh 36 million/m2, Hung Yen 35 million/m2, Ha Nam and Hai Duong both 26 million/m2, Bac Giang and Vinh Phuc both 24 million/m2. While the South recorded Binh Duong 31 million/m2, Can Tho 28.9 million/m2, Ba Ria - Vung Tau and Kien Giang about 16 million/m2...

Some northern provinces recorded very strong price increases from the beginning of 2023 to the second quarter of 2025: Hoa Binh (+200%), Bac Giang (+100%), Hung Yen (+75%), Bac Ninh (+54%), Vinh Phuc (+26%). Meanwhile, the South mainly maintained a stable trend: Binh Duong (+25%), Dong Nai (+23%), Long An (+36%), Ba Ria - Vung Tau (+18%), Binh Phuoc and Tay Ninh (0%).

In short, the first 6 months of 2025 marks a clear adjustment period for the land market, especially after the hot increase at the beginning of the year.

Regional differentiation is becoming increasingly evident, with the North leading the price increase, while the South is becoming the destination for cautious money flows. Infrastructure and planning continue to be key factors determining growth potential and medium- and long-term investment strategies.