This is a trade promotion activity organized annually by Thai Nguyen province to promote, build brands, connect and expand product consumption markets through diverse distribution channels, helping to increase value and competitiveness, so that custard apple products and other agricultural products of the province can reach consumers across the country.
Videos introducing the custard apple tree model reached nearly 15 million views; the custard apple tree Live session attracted more than 500,000 viewers. In the afternoon of the same day, the Thai Nguyen agricultural products live session - Proud of Vietnamese goods was also organized by content creators, local leaders and farmers to promote more than 20 typical agricultural products of the province such as Huong Que OCOP 5-star shrimp tea, Viet Cuong black garlic vermicelli, Vicumax nano curcumin honey OCOP 5-star; custard apples from Vo Nhai and La Hien communes... and many other products. Within 5 hours, the LIVE session attracted nearly 10 million views, nearly 300,000 views, and sold nearly 1,500 orders of agricultural products.
Livestream program "Nuoc Nuoc tree and agricultural products of Thai Nguyen province in 2025" - Screenshot
Mr. Dong Van Tan, Deputy Director of the Department of Industry and Trade of Thai Nguyen province, said that in the context of e-commerce and digital transformation becoming inevitable trends, Thai Nguyen province has proactively cooperated with major e-commerce platforms such as Shopee, TikTok, ... to help boost the consumption of agricultural products.
A typical example is the launch of the “Thai Nguyen Product Store” on the Shopee e-commerce platform, a strategic step to bring agricultural products to a large number of consumers nationwide. On the other hand, the participation, coordination and support of TikTok Vietnam in the implementation of Livestream programs, building digital content, and communication videos, contributing to spreading and promoting agricultural products, cultural beauty, people and products of Thai Nguyen to domestic and international friends.
The Livestream program “Number custard apple tree and agricultural products of Thai Nguyen province in 2025” is not only a commercial activity but also shows the effectiveness of digital transformation in agriculture . The model “Number custard apple tree” is expected to become a typical example for replication to many other agricultural products, contributing to the construction of modern and sustainable agriculture, contributing to increasing the value of custard apple products in particular and typical agricultural products of Thai Nguyen in general.
Online sales team
For farmers, this is an opportunity to access modern business methods, increase income and reduce risks in product consumption. For consumers, the model brings fresh agricultural products, clear origin, reasonable prices and new shopping experiences. For the locality, this is an important step in enhancing the brand of Thai Nguyen agricultural products, expanding the market and promoting the digital transformation process in the agricultural sector.
On this occasion, leaders of communes and the Trade Promotion Center of Thai Nguyen province also signed agreements with supermarkets and trade centers in the area on consumption and promotion of custard apples and agricultural products of Thai Nguyen province.
Source: https://phunuvietnam.vn/thai-nguyen-chot-gan-1500-don-trong-phien-ban-nong-san-truc-tuyen-20250817102107895.htm
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