Purchasing power increased by 30-50% MediaMart My Dinh Supermarket, one of the units participating in 'Golden Point' in the Hanoi Promotion Month program series 2024 taking place from December 19 to December 30, 2024.

MediaMart My Dinh Supermarket, one of the units participating in 'Golden Point' in the Hanoi Promotion Month program series in 2024

Talking to reporters of Cong Thuong Newspaper , Mr. Pham Hoang Hanh - Director of MediaMart My Dinh Supermarket - said that we have worked with suppliers since the beginning of the fourth quarter to prepare goods and good promotional programs for consumers with more than 30,000 products focusing on televisions, refrigerators, washing machines, air conditioners, household appliances, technology products, etc., during the Promotion Month, many products will be discounted from 15 to over 50%. “We have worked with manufacturers and distributors to not only ensure sufficient supply of goods to meet consumers' needs, but also price policy programs, along with promotional programs such as: 'Buy one get one free', 'Deep discounts, stimulate demand'. In addition, the unit also works with businesses and installment partners to issue programs 'Buy now, pay later', 'Consume now, pay later', 'Pay 0 VND in installments', issue online shopping vouchers to stimulate shopping at supermarkets" , said Mr. Pham Hoanh Hanh. In addition, MediaMart also deploys many promotional sales channels on TikTok and Facebook platforms and cooperates with banks and payment wallets to implement many online incentive programs for customers who do not have the opportunity to experience shopping directly at the supermarket system. The rate of online sales is currently around 30-40%. With the implementation of a variety of stimulus solutions and very deep promotions, purchasing power during the implementation of the Hanoi Promotion Month program in 2024 increased by 30-50% compared to the same period last year. As a participating point in the "Golden Day Shock Price" program in the Hanoi Promotion Month program in 2024, Sapo Bakery Store (at No. 8, Quang Trung Ward, Ha Dong District, Hanoi) recorded a revenue growth of 40-50% compared to normal days. “During the period from 3:30 p.m. to 10:00 p.m. from December 21 to 24, we ran a 50% discount program on cakes, biscuits, coffee, drinks, cake boxes, and tea boxes. Like yesterday afternoon (December 21), the number of customers coming to the store exceeded our expectations, just yesterday evening, we recorded hundreds of customers coming to shop at the store,” Mr. Nguyen Dao - Head of Marketing Department of Sapo Bakery Store informed. According to Mr. Nguyen Dao, customers mainly come to buy directly, so in order to fully serve the needs of customers, the store has also arranged human resources. Because this is a food product, the store pays special attention to the input selection of raw materials, goods with clear origin, in which priority is given to Vietnamese goods.

Tet goods are the items chosen by consumers during this year-end shopping season.

In preparation for the peak season in December, Hanoi Promotion Month 2024, Lunar New Year At Ty and to meet the increasingly diverse shopping needs of customers, the retail chain WinMart/WinMart+/Win has proactively worked with suppliers 2 to 3 months before Tet to increase inventory by 20% compared to the same period, ensuring abundant supply, avoiding shortages or sudden price increases. In particular, focusing on essential items such as fresh food, items consumed a lot during Tet holidays such as confectionery, soft drinks, etc. are also planned to be prepared in large quantities and at competitive prices. All products are strictly inspected by us for quality and origin to ensure the health safety of consumers. With the orientation of implementing the "good price" strategy throughout the year to bring a quality basket of products at a more economical price to all customers, we have regularly implemented a promotion program twice a month with discounts up to 50%, buy 1 get 1 free, ... Brand Week program, at the same time, applying a fixed 20% membership discount on WinEco clean vegetables and MEAT Deli chilled meat. In addition, the system also implements a shopping form via the website https://winmart.vn/ to bring customers a convenient experience, as well as implementing many attractive promotion programs with discount codes exclusively for online shopping customers to stimulate consumption. Recorded by a reporter from Cong Thuong Newspaper at Winmart Royal City supermarket (Building R3, Wincom Mega Mall Royal City, 72 Nguyen Trai Street, Thanh Xuan District, Hanoi) - one of the supermarkets implementing 'Golden Point' in the Hanoi Promotion Month 2024 program series - this afternoon (December 22), the number of customers flocking to the supermarket was quite large. Along with daily food items, Tet gift baskets, food, cakes, candies, etc. were also chosen by customers. Ms. Thu Trang (Thanh Xuan District, Hanoi) said that instead of the habit of shopping close to Tet, we choose to shop early. Vietnamese products are the top priority. Every year, Hanoi Promotion Month is held in November, but this year it is held in December, which is only more than 1 month before Tet, so we take advantage of the deep promotion programs that supermarkets implement on this occasion to shop for Tet goods. Affirming the brand value of a promotional program Launched in 2009, Promotion Month is a large-scale promotional event held annually in November with the aim of stimulating consumption, promoting production and business activities and economic growth in Hanoi, enhancing trade promotion activities, boosting consumption of products and services with Vietnamese brands, promoting production and business activities, supporting businesses in promoting products and services, connecting manufacturers with distribution channels, businesses with consumers through display, introduction and sale activities with attractive promotions of up to 100% through both traditional and e-commerce forms.

Purchasing power increased sharply from the Hanoi Promotion Month stimulus program

In 2024, in order to consistently implement the Government's goals, the Hanoi People's Committee will promote trade promotion and economic development activities, and complete the capital's growth targets in 2024. The Hanoi Promotion Month Program will be implemented with many key activities to enhance the development of trade promotion activities, apply technology towards the entire traditional consumer market and smart consumption, and connect businesses with consumers in the capital faster. In the consumer goods sector such as supermarkets, representatives of the units also said that at the end of the year, responding to the Hanoi City's 2024 concentrated promotion program, especially the Promotion Month program that has been taking place annually for 15 years, the units have all built plans early to prepare high-quality goods sources, clear origin along with preferential prices from 10% to over 50% for a variety of products, thereby thanking customers and best serving the year-end consumption needs of the people of the capital.

Tet goods are the items chosen by consumers during this year-end shopping season.

With careful preparation and the participation of nearly 500 businesses responding to the implementation of promotional activities in many diverse forms, Hanoi Promotion Month 2024 is expected to be a special bridge to help connect supply and demand, support businesses to promote their brands and consumers to access and purchase products and services at the most preferential prices of the year. Thereby, contributing to promoting the economic development of the capital and affirming the brand value of a special year-end promotion program that is always eagerly awaited by consumers in the capital and tourists nationwide. In order for the Hanoi Promotion Month program in 2024 to create conditions for businesses to consume goods, the units also requested departments, branches and sectors to accompany supermarkets in promoting and traditional activities in a diverse and flexible manner so that customers can grasp the big promotional programs at the end of this year. Source: https://congthuong.vn/suc-mua-tang-manh-len-toi-50-tu-chuong-trinh-kich-cau-thang-khuyen-mai-ha-noi-365603.html&link=autochanger