IndieZ Vietnam cooperates with Yandex Ads to increase game applications

SGGPO 11/27/2023 11:12

IndieZ Vietnam, the creative team behind the popular puzzle game “Traffic Jam 3D”, has joined forces with Yandex Ads to boost in-app monetization strategies.

"Traffic Jam3D” is developed by Vietnamese team.

Developed by a Vietnamese team, "Traffic Jam3D" is an engaging puzzle game that challenges players to rescue cars from a congested parking lot. The game is available for both iOS and Andriod devices and can be downloaded from various platforms, including CH Store, Apple Store, App Gallery, and Facebook Instant Games, all of which are operated by a Vietnamese team.

In order to boost its presence in foreign markets and at the same time boost revenue growth, the game developer aimed to find the right strategic partner. Yandex became an excellent partner thanks to its deep understanding of the market, consumer behavior, along with a variety of in-app advertising formats, simple integration, and real-time ad performance monitoring.

IndieZ’s partnership with Yandex marks a significant milestone in its mission to strengthen its position in the Russian and CIS markets, while creating a win-win situation for both game developers and players. The partnership promises to deliver an exciting and immersive gaming experience, while ensuring an optimized monetization strategy for the “Traffic Jam 3D” app.