Excellent customer experience - the "magnet" that attracts and retains 20 million loyal customers

Consistent with the mission of "taking care of community health", from the very beginning, the board of directors decided to "go all in" on investing in a thorough and systematic customer experience. Because this is the "master key" to the success of the retail industry, especially in the pharmaceutical and vaccination market.

To date, FPT Long Chau is a rare unit present nationwide with nearly 2,000 pharmacies and 123 vaccination centers. People anywhere have the opportunity to access advanced medicine and medical services. This convenience is also implemented through the application "Long Chau - Medicine Expert", when all orders are delivered free of charge to those in need within 30 minutes.

Applying AI in personalized training is also Long Chau's way of improving the quality of 15,000 pharmacists, ensuring uniformity in professional skills and advice. From there, it helps people access the right and sufficient medicine, comply with treatment and raise awareness of disease prevention, especially in vaccination.

"Trusted by 20 million customers, Long Chau always strives to bring high-quality, reasonably priced medicines and healthcare services. We have built and expanded a "huge" product portfolio of 15,000 popular and "tailored" product codes for each location . No matter where patients seek medical treatment, Long Chau can meet their need for medicine" - Ms. Nguyen Do Quyen - Deputy General Director of FPT Retail and CEO of FPT Long Chau shared.

To better serve the needs of nearly 1/5 of Vietnam's population, Long Chau has made the most of technological support from FPT Corporation. A strong digital transformation strategy has helped the unit achieve the "golden ratio" in the retail industry - the rate of returning customers reaching nearly 80%. It can be said that FPT Long Chau has applied technology drastically, constantly improving to improve efficiency, quality, and make customers more satisfied every day.

"Thanks to Long Chau, taking care of my family's health has become easier and more convenient."

That is the sharing of many customers throughout the journey of protecting their health with Long Chau. Thanks to being able to find and buy prescription drugs, new generation drugs, functional foods, medical equipment,... fully, quickly and at good prices at Long Chau Pharmacy, tens of millions of people can manage and improve their health effectively.

Not only providing advice on medicine, pharmacist Long Chau also helps people understand the level of danger, complications as well as how to proactively prevent diseases. Many customers even consider pharmacists as relatives, health companions. It is this listening, understanding and close companionship that has helped Long Chau conquer the hearts of 20 million customers.

Focus on realizing the aspiration to improve the health of Vietnamese people

Ms. Nguyen Do Quyen shared: "We continue to improve the quality of service for the pharmacy's "healthcare" customer base to orient the completion of the community health care strategy. Taking the pharmacy-centric model, Long Chau wishes to bring preventive medicine closer to the people, becoming a vaccination service for every household, with the criterion of "prevention is better than cure", reducing the burden on families and society".

FPT Long Chau has been, is and will continue to strengthen training on pathology and vaccines for doctors and pharmacists. From participating in in-depth scientific seminars of famous pharmaceutical companies to studying and improving regularly with AI Mentor, Long Chau team will be the "bridge", helping to convey health information to 20 million customers quickly and effectively.

Taking advantage of the coverage and strong human resources of the pharmacy chain will be a "springboard" to help Long Chau Vaccination strengthen its mission of becoming an "extended arm" of Vietnam's preventive medicine. With this model, Long Chau hopes to increase the opportunity to use quality, affordable vaccine services for everyone, making vaccination activities more accessible, creating a habit of proactively protecting health with vaccines, and reducing pressure on the treatment system. Only then will Long Chau's "specialty" in opening a chain at lightning speed be meaningful in improving the health of 20 million customers and more!