During the 2024 holiday, the number of independent tourists flocking to Quang Ninh increased dramatically, especially in prominent destinations such as Bai Chay, Co To or Hon Gai. Many places were packed with visitors until the last days of the holiday.

Mr. Nguyen Cong Hoan - General Director of Flamingo Redtours commented: "The April 30 holiday marks the beginning of the beach tourism season after a long winter. In addition, with economic development, more and more families owning their own cars, and a distance of only about 2 hours, Quang Ninh has become a top favorite destination for tourists from the North."

However, the large number of people coming during peak season affects the experience of many tourists. Ms. Van (31 years old, Hanoi) shared: "I expected that Bai Chay would be crowded during peak season, but I had to accept it because there was no other long break. Because customers came continuously, the service at the restaurants was not attentive, the space was cramped and crowded. Therefore, children also had less space to play."

During the 5-day holiday last year, Quang Ninh province welcomed more than 1 million visitors, an increase of 48% compared to the same period in 2023. In the 3 peak days from April 28 to 30 alone, some destinations reached 100% room occupancy such as Co To, Mong Cai, Quan Lan, Minh Chau (Van Don) and Ha Long City. Faced with this heat, many tourists have begun to look for quieter spaces, opening a new trend here during the festival.

The trend of "avoiding crowds" travel is on the rise

Instead of flocking to "hot" destinations, many families and groups of young people this year are looking for destinations far from the central tourist area, private, purely for relaxation.

Ms. Mi (28 years old, Hai Phong) shared: "This year, my family chose to go to Tuan Chau because the beach here is quieter and cleaner than other crowded beaches. To fully explore this place, we stayed 1 night at the resort and moved to the nearby Tuan Chau port to take an overnight boat."

Grasping the trend of leisurely travel, looking for places that few people know about, Quang Ninh Department of Tourism quickly promoted the expansion of tourism space, distributing visitors to places with much potential.

The new tourist routes are connected through 4 key regional centers: the central tourist area in Ha Long City and surrounding areas; the cultural - historical - spiritual tourist area in Uong Bi, Dong Trieu, Quang Yen; sea and island tourism, entertainment in Van Don, Co To and border areas in Mong Cai area. Some new tourist spaces exploit local cultural and historical identities in potential areas such as Hai Ha, Tien Yen, Binh Lieu, etc.

Businesses launch stimulus programs, anticipate trends

In order to reduce tourism pressure in tourist centers in the center of Ha Long City as well as diversify experiences, the resort model of exploring the bay on a cruise is increasingly popular.

Mr. Nguyen Cong Hoan - General Director of Flamingo Redtours commented: "Previously, Quang Ninh tourism was mainly about swimming in the sea. In recent years, high-end cruise products with private, airy spaces and high-class services, watching nature in the middle of Ha Long Bay are ideal choices for a "healing" vacation after a long time of stressful work".

To meet that demand, many businesses, including Paradise Vietnam, have promoted resort tourism products that are in line with the trend. A representative of Paradise Vietnam shared: "Vietnamese customers are increasingly interested in a real vacation, focusing on relaxation and their own emotions, requiring private and profound space. Paradise Vietnam's overnight cruises perfectly meet this demand with spacious design, limited number of cabins from 8 to 39, with balconies with beautiful bay views. Relaxing vacations but not lacking in interesting activities such as kayaking, sightseeing by bamboo boat, relaxing spa, Jacuzzi bath on the upper deck, listening to live music with a Filipino band.

Guests staying at Tuan Chau Paradise Suites Hotel are also served meals and breakfast buffets at the restaurant, as well as relaxing at the 2km private beach and outdoor swimming pool. In particular, the Paradise Delight hotel - restaurant cruise combo is popular for its convenience, allowing visitors to enjoy a buffet of more than a hundred dishes while admiring multimedia art performances on a 4-hour cruise along the coast of Ha Long Bay. Since March, many groups of guests have quickly booked rooms for the April 30 holiday.

"To meet the market's growing demand for vacations, we plan to launch the Paradise Legacy cruise ship at the end of June with a capacity of 42 cabins, inheriting the quintessence of culture and cuisine, promising to bring a relaxing vacation space with many unprecedented experiences," a representative of Paradise Vietnam shared.

Best Price - one of the leading travel companies in Vietnam, also launched many incentives to stimulate demand, attracting tourists to new destinations instead of pouring into peak tourist areas such as giving away high-class suitcases worth 1,500,000 VND and many other gifts when booking a Ha Long cruise, or a combo of cruise & hotel & 01 luxurious meal...

In the first two months of 2025, Quang Ninh welcomed more than 3.7 million visitors, an increase of 27% over the same period last year. With this growth momentum, along with many attractive events such as the Ha Long Carnival taking place on May 1, Quang Ninh is expected to attract a large number of visitors during the holiday, contributing to realizing the goal of welcoming 20 million visitors in 2025./.

Source: https://bvhttdl.gov.vn/du-lich-quang-ninh-don-ky-nghi-30-4-voi-xu-huong-nghi-duong-moi-20250331143542231.htm