The CUB Vietnam application was deployed at Mobile World from October 14, 2024, supporting customers to simplify the loan process, disburse 24/7, and make shopping convenient. The cooperation signing ceremony took place on October 14, 2024 at the headquarters of Cathay United Bank - Ho Chi Minh City Branch ("CUB HCM"). Through the implementation of financial lending on the CUB Vietnam application, the two units together promote business activities, maximizing the strengths and potentials of each party. CUB Vietnam is a digital financial platform, launched in Vietnam in March 2024. Through the application, all financial transactions can be performed 100% online. Thanks to that, users can experience a safe personal financial solution, streamline the process, reduce the time to carry out consumer loan procedures, and conveniently monitor loans. On the part of Mobile World, the cooperation with CUB HCM helps introduce an additional financial product and contributes to improving the customer shopping experience. According to the retailer, integrating the CUB Vietnam application into its payment ecosystem will help customers easily access flexible financial services, especially when purchasing technology and electronic products. "We appreciate the safety and convenience of the CUB Vietnam application and are confident that the product will be widely accepted," said Mr. Truong Hong Hoang, Business Development Director of Mobile World's service industry. Mr. Lu Wei Chieh, General Director of Cathay United Bank - Ho Chi Minh City Branch said: "In the next 3 years, CUB HCM will expand its business development in the field of digital consumer finance. Along with the achievements in Vietnam up to now, CUB HCM believes that cooperating with a big partner like Mobile World is an important step". Mr. Nguyen Vo Hoang Dan, Director of Personal Customer Product Development, CUB HCM, added that this event is an important milestone for the next stage of business development and at a higher level of CUB HCM. Accordingly, in 2025, CUB HCM will continue to diversify its product portfolio and launch new products to the market, targeting different customer segments. Recently, with the CUB Vietnam application, Cathay United Bank - Ho Chi Minh City Branch was honored at the Vietnam Digital Awards 2024 in the category of "Outstanding digital transformation enterprise and public service unit". This is an annual award, sponsored by the Ministry of Information and Communications, to honor outstanding digital transformation achievements, contributing to promoting the national digital transformation. Cathay United Bank (CUB) was established in 1975 in Taiwan (China), opened its first branch in Vietnam in 2005, providing a variety of corporate financial services. In March this year, the unit expanded into the personal consumer segment. CUB has 232 branches and offices in many countries and territories such as China, Vietnam, Hong Kong (China), Thailand, Singapore, Malaysia, Philippines, Laos, Cambodia, Myanmar, Indonesia, ... Mobile World operates retail chains thegioididong.com, Dien may xanh, TopZone, An Khang, Avakids and Erablue chain in Indonesia. After 20 years of development, the unit has more than 3,000 stores nationwide. Source: https://nhipsongkinhte.toquoc.vn/cub-hcm-hop-tac-the-gioi-di-dong-trien-khai-ung-dung-cub-vietnam-20241031080123589.htm