Multimedia communication (multimedia), with the support of generative artificial intelligence (GenAI) technology, is a convenient means to preserve and spread cultural and historical imprints of the nation and country.

The success of the MV "Bac Bling (Bac Ninh)" by female singer Hoa Minzy, which has reached 166 million views on YouTube, gives us many thoughts on how to promote the cultural and historical beauty of the locality. From the "homeland of Quan Ho", Bac Ninh is now entering the world with a newer, more attractive appearance. Mr. Le Quoc Minh - Editor-in-Chief of Nhan Dan Newspaper, Chairman of the Vietnam Journalists Association - wrote on his personal page on April 25, 2025: "Don't think that young people are not interested in history. It's because we don't know how to tell it in a way that suits their approach."

And the innovative approach of Nhan Dan Newspaper is also worth thinking about. On April 17, 2025, Nhan Dan Newspaper announced the "Love Vietnam" project, combining wireless connection technology (NFC) and digital data to spread love for the country, promote historical, cultural and tourist sites across the country. Nhan Dan Newspaper and technology partner Phygital Labs have installed nearly 200 free NFC chip panels at famous landmarks in more than 60 provinces and cities to create unique discovery experiences for visitors, supporting and promoting local tourism. With just one touch using an NFC-enabled phone, visitors can open up a digital space with many interesting integrated features.

In particular, on the occasion of celebrating with the whole country the 50th anniversary of the Liberation of the South and National Reunification Day (April 30, 1975 - April 30, 2025), Nhan Dan Newspaper has invested in building the website https://thongnhatdatnuoc.nhandan.vn/ multimedia application providing a wealth of documents on the journey towards the "Great Victory of Spring 1975". The official documents, which would have been "dry" if they had remained in the archives, now reappear in a variety of ways, attracting readers and viewers.

The tools are ready. It's just a matter of ideas and projects.

Agencies and organizations with functions, especially at the central level, must be proactive and pioneers in applying technology to preserve and disseminate cultural beauty and historical events. It is necessary to cooperate with domestic and cross-border social media platforms to build projects to preserve and promote Vietnamese culture and history. Units managing cultural and historical sites also need to propose to competent agencies to coordinate with technology partners to implement such projects.

Source: https://nld.com.vn/cong-nghe-so-lan-toa-net-dep-van-hoa-196250503195527208.htm