Data on new housing supply and apartment supply by segment by quarter in 2024 (Source: VARS).

It is worth noting that the closer to the end of 2024, the stronger the real estate "wave". In the fourth quarter of 2024 alone, the market recorded 28,000 new products for sale and 20,000 successful transactions, both 4 times higher than the same period last year. These are all records from 2022 to present. Therefore, experts agree that the market has not only recovered but also officially entered a new growth cycle. This view is further reinforced when in early 2025, the market continues to receive a "shower" of news about groundbreaking and new sales across all regions. According to VARS, the supply of new sales in the first quarter of 2025 reached 14,500 products, 3 times higher than the same period last year, and transactions doubled, reaching more than 12,000 products.

The real estate market has been on a meteoric rise thanks to a stable macroeconomic foundation, strong growth in 2024 (reaching 7.09%) and is oriented to grow by 8% in 2025. In addition, thanks to the completion of land law when the 3 Laws on Land, Housing, and Real Estate Business took effect from August 2024, the supply was "released" very strongly. The bustling atmosphere filled the market, removing the defensive mentality and activating the "money-spending" mode of investors.

Under the impact of expansionary monetary policy, credit growth is oriented to 16% and interest rates are maintained at a very low level in the medium and long term, the use of financial leverage has become easier than ever, further encouraging investors to boldly trade. On the other hand, low interest rates also create a shift in capital flows, from savings channels to real estate channels - which are highly appreciated in terms of both safety and profitability, especially in the current period of many changes.

With all the strong supporting factors, the market has witnessed a series of records in liquidity in many projects in the recent period, when the product list was "cleaned out" in a short time. Notably, this situation not only occurred in big cities like Hanoi or Ho Chi Minh City but also appeared in local provinces. This is because investment cash flow is migrating to the provinces.

Cam Ranh City, Khanh Hoa Province is currently a locality attracting real estate investors.

In fact, in big cities, prices have been pushed up to very high levels, causing large investment rates, the possibility of price breakthroughs to decrease, and narrowing profit margins. Meanwhile, in the provinces, especially those with dynamic economies, developed infrastructure, booming tourism, abundant supply, and prices that are still attractive, with the potential for future breakthroughs, they are especially attractive to investors.

New attraction of coastal real estate

In localities, coastal real estate is the destination of investment cash flow. The reason is that from 2024, the tourism industry will grow rapidly, regaining its pre-pandemic form.

According to the Ministry of Culture, Sports and Tourism, in 2024, the number of domestic tourists exceeded 110 million, the number of international tourists reached 17.5 million, almost equivalent to the peak year before the pandemic (18 million in 2019). The rental capacity of coastal tourism and resort real estate products has also increased, bringing steady cash flow and significant profits to owners, thereby increasing the value of coastal real estate products.

Bai Dai Beach is one of the 10 most beautiful beaches on the planet, attracting international tourists.

According to VARS, in 2024, the entire resort real estate market will have more than 2,500 transactions, with an absorption rate of more than 50% on new supply. In the first quarter of 2025, the absorption rate will continue to remain at 51%, reflecting an impressive return of purchasing power. Mr. Mauro Gasparotti, Director of Savills Hotels, commented: “Vietnam's resort industry is recovering strongly, with most destinations recording improvements in demand as well as business operations.”

By 2025, Cam Ranh International Airport will operate many direct flights from countries around the world, maintaining its title as the top 1 airport welcoming international visitors in Vietnam.

In fact, the new appeal of coastal real estate is not only happening in Vietnam but is a general trend in the international market, expressed through the clear price difference between products. According to Knight Frank, in 2024, the average price of a waterfront home in the UK will be 48% higher than that of "offshore" real estate. Globally, the price of waterfront homes in 17 high-end real estate markets is also 49% higher on average than properties not near the water. Miami (USA) is the market with the highest price difference, according to Knight Frank's ranking. A waterfront home in this city can be up to 93% more expensive than an inland home, nearly double the global average.

Cam Ranh International Port is a deep-water port that receives cruise ships and cargo ships directly, without the need for transit.

It can be said that the coastal real estate segment is becoming attractive again and is also the strongest attraction in the past 5 years. This is a clear sign of the beginning of a new cycle, in sync with the cycle of the real estate market in general.

Long-term ownership - the outstanding advantage of coastal real estate

The coastal real estate market is changing positively, however, through various fluctuations, investors have become more selective and rigorous. Investors no longer focus entirely on profit commitments as before, instead, the legal factor of the project is given top priority, even considered as the decisive criterion in investment selection. Therefore, coastal real estate projects with solid legal status and long-term ownership are the focus of attention, sought after by investors, especially projects with large scale, modern planning, prime location, and complete ecosystem of all-in-one nature.

Bai Dai - Cam Ranh used to be pristine and deserted, but now has the first CaraWorld sea park open for free, attracting locals and tourists to come and have fun.

As an investor with nearly 10 years of experience researching coastal real estate lines, Ms. Mai Huong (Hanoi) said that in the past 2 years, her family has gradually moved from Hanoi to Cam Ranh (Khanh Hoa province) to live and has plans to settle here. Learning about coastal real estate projects in Cam Ranh, she highly appreciates products with solid legal status and long-term ownership, in addition, the reputation of the investor is also a priority factor. "I have invested in 2 coastal townhouses in Song Town, belonging to CaraWorld of investor KN Cam Ranh, 1 for the whole family to settle down, the remaining one for exploitation for rent and when there is potential, it will be liquid and profitable. Solid legal status and long-term ownership are both for the family to settle down and an asset to invest in the future for their children" - Ms. Mai Huong shared.

The investor added that within 2 years of living in Cam Ranh, thanks to the natural ecosystem by the sea and the mild climate, the health of the whole family has improved significantly, which is also one of the factors that made the family determined to move from Hanoi to Cam Ranh to settle down permanently. With 38 all-in-one utilities that this super urban area owns, the investor also believes that it will meet 100% of the needs for housing, relaxation and increased income of the family when settling down in Cam Ranh.

Along with long-term ownership, Song Town beach townhouses are also handed over with complete interior, so investors can move in immediately after receiving the house.

Located in Cam Ranh City, Khanh Hoa Province, CaraWorld is considered the leading coastal real estate project today. The project has a prime location next to Bai Dai - one of the 10 most beautiful beaches on the planet, adjacent to Cam Ranh International Airport and Cam Ranh International Seaport. At the same time, the infrastructure with 5 key highways leading to Khanh Hoa, helps the project to be considered the center of all routes.

From here, CaraWorld welcomes a huge flow of visitors from air, sea and road routes, contributing to the economic and tourism development in Southern Vietnam. The influx of residents to Bai Dai - Cam Ranh area to settle down and develop the marine tourism economy contributes to enhancing Cam Ranh's position in the regional economic scenario, especially in the context of the merger of Khanh Hoa and Ninh Thuan provinces, becoming the locality with the longest coastline in Vietnam and owning a beach in the top 10 of the planet.

As the market enters a new growth cycle, coastal real estate projects are not only a resort destination, but also a long-term sustainable profitable asset. Smart investors will soon recognize the opportunity and seize the "golden" moment to catch the new wave of the coastal real estate market.