Get rid of the image of "cheap cars, poor quality"?

Geely Coolray in Vietnam has a unique “open universe” grille, full LED headlights and sharp positioning lights, helping to increase recognition from the front. The rear of the car is neatly designed with symmetrical dual exhaust pipes and a sporty spoiler, reminiscent of European car models.

Although it is in the B segment, the new Geely Coolray 2025 has the appearance of a small luxury CUV. This is an important factor for Geely to attract young, dynamic customers who are increasingly demanding in choosing cars.

High-end interior beyond expectations

The center console is slightly tilted towards the driver, the shiny milled aluminum metal material combined with soft leather creates a luxurious and sturdy feeling, which is rarely seen in car models under 700 million VND.

Details such as the electronic gear lever, interior ambient lighting and panoramic sunroof all contribute to increasing the emotional value for users.

However, the downside is that the second row of seats cannot be reclined further back. The luggage compartment capacity is also rated at a sufficient level, difficult to compare with some competitors in the segment such as Toyota Yaris Cross, Mitsubishi Xforce, ...

Equipped with technology that gives a huge advantage over competitors

The car has a series of advanced driver assistance features such as: automatic parking assist system, 360-degree panoramic camera with 3D imaging, automatic throttle, speed limit, adaptive cruise control, collision warning, lane keeping assist, lane departure warning and automatic emergency braking.

This is the point that makes many first-time Coolray users feel overwhelmed, and at the same time creates a clear advantage when compared to Japanese and Korean models in the segment.

Powerful performance "captures the hearts" of young people and speed lovers

Geely Coolray is equipped with a 1.5L turbocharged, 3-cylinder engine, producing a maximum capacity of 177 horsepower and a maximum torque of 255Nm, an impressive figure in the B-class high-chassis segment, even approaching many C-class CUV models such as the Mazda CX-5 2.0L or the standard Hyundai Tucson. Combined with a 7-speed wet dual-clutch transmission, Coolray provides smooth transmission, quick response and is especially effective in situations requiring sudden acceleration.

When driving on the highway, switch to Sport Mode, the gearbox holds the rpm longer, the engine roars with excitement, creating a more exciting driving feeling than the average of the segment.

In particular, when taking Coolray to the highway at a speed of 90-100 km/h, the car continues to surprise. The body is solid, the steering wheel is heavy and has a tight grip, and the feedback is precise, helping the driver feel secure when overtaking or handling lane changes at high speeds. The stability of the body is well maintained, without the phenomenon of "floating" and losing control. Even when steering sharply to avoid obstacles, the car still maintains a good stable trajectory.

When cornering at high speeds, the Coolray maintains traction and minimizes body roll, which is often considered the “Achilles heel” of urban SUVs.

However, at high speeds, tire and chassis noise still seeps into the cabin, especially when driving over rough roads. This is a small minus point in the overall experience, although not too annoying, it is still enough for demanding users to pay attention when compared to competitors.

Outstanding modern safety technologies

Coolray is equipped with a 5-star safety system according to ASEAN-NCAP assessment. Full passive and active safety features such as 6 airbags, ABS, EBD, electronic balance, traction control, hill start assist, lane keeping assist, blind spot warning... are all available on the high-end version. This helps users feel more secure when traveling on the highway or in bad weather conditions.

Notably, the automatic parking assist system works really well, especially in tight urban areas, providing practical benefits for less experienced drivers.

Is the price worth it? Is the psychological barrier difficult for consumers to break against Chinese cars?

With the retail price of Geely Coolray 2025 in Vietnam ranging from 538-628 million VND, it is not exactly cheap if only considering the selling price criteria. However, considering the overall factors of design, technology equipment, performance and safety, this is a car model with very high usage value in the segment.

The point that still makes many Vietnamese consumers wonder is the origin from China, a psychological barrier that is not easy to remove after just a few promotional campaigns. However, in the context of the Chinese auto industry is changing strongly, Geely is a typical name for that trend. This group currently owns many famous brands such as Volvo, Lotus, Zeekr, and is strategically cooperating with Mercedes-Benz in the Asian market.

In Vietnam, Geely Coolray is officially distributed by TASCO Joint Stock Company, a long-standing reputable unit in the field of infrastructure and smart transportation. This shows that this is not a "quick and dirty" product or a market test, but a methodical step with clear strategy.

Coolray carries a clear message that "Chinese cars today are different". Not just stopping at "cheap price, lots of toys", this SUV is trying to redefine the value standard in the segment, where technology, performance and user experience are prioritized.