Singer Hoa Minzy's MV "Bac Bling" has reached 100 million views after 28 days. This is the music product with the strongest appeal in the Vietnamese music market in the past 5 years.

Unprecedented

With 100 million views for the MV "Bac Bling", singer Hoa Minzy will receive revenue of around one billion VND. This is a huge revenue on YouTube, as the MV only took one month to reach 100 million views. With the effect of "Bac Bling", the number of views will increase and continue to bring revenue to Hoa Minzy. Of course, compared to the investment of 7-8 billion VND, this revenue is insignificant. But the revenue on YouTube shows the clear success of the product "Bac Bling".

"Bac Bling" is a local product that has achieved great success. Hoa Minzy shared her joy on her personal page: "100 million views. I did it, my Bac Ninh, my Vietnam. My Lac Xa and Que Tan people!". She also sent her thanks to the audience and the production team. The MV "Bac Bling" was released on March 1, with a vibrant melody, combining folk and modern music. The song not only praises the beauty of Bac Ninh but also honors traditional values, combining youthful elements to be closer to young audiences.

One of the factors that helped the MV become a hit was the appearance of artist Xuan Hinh. The veteran artist took on the role of the narrator, connecting traditional images with modern ones. He transformed into a character with a strong folk character, bringing humorous moments but still full of meaning about love for the homeland and Northern culture. Xuan Hinh's presence helped "Bac Bling" attract a large audience of all ages, especially those who love traditional art.

The spread of "Bac Bling" is so great that in a dialogue with Vietnamese youth (March 24), Prime Minister Pham Minh Chinh mentioned Hoa Minzy's MV. Not long ago, the official TikTok channel of Singaporean Prime Minister Lawrence Wong posted a video with the background music of "Bac Bling" by Hoa Minzy, a remix version.

The trend of composing songs to promote local areas also includes Duy Manh's "Visiting a friend Thanh Hoa". Not only are the satirical songs, but even Duy Manh's community love songs also have a special appeal. Among them, the song "I am a citizen of 37" not only attracts audiences from Nghe An but also attracts audiences nationwide. Duy Manh's songs are still vibrant pop, full of energy, but behind them are profound messages about family affection and community cohesion.

More than a work of art

The year 2025 marks a significant milestone: 11 years since the Trang An scenic complex was recognized by UNESCO as a dual heritage of nature and culture - a rare combination in the world and the only one in Vietnam. The beautiful terrain of "river and mountain" of Trang An has witnessed many profound historical events, and is a testament to the development of the Vietnamese people over thousands of years.

With the desire to preserve and honor the beauty of the heritage of Ninh Binh, the Ninh Binh Department of Tourism and the creative team Viet Vision are nurturing a special cultural and artistic project called "Heart of Heritage". Ha Anh Tuan, Den, Phan Manh Quynh, Vu Cat Tuong... and many young artists have confirmed their participation in the first music festival held in Ninh Binh. The "Heart of Heritage" music festival will carry the mission of awakening the tourism potential of the land rich in tradition and honoring the heritage and cultural values ​​that have been cultivated over many generations.

"Heritage Heart" opens the way to return to the roots, through the footsteps, the heart and the mind, to discover, preserve and honor the unique identities, reviving the unique stories of Trang An, Ninh Binh. This will be a multi-faceted cultural - artistic project with many rich activities implemented annually, all towards a common goal, an endless source of inspiration: honoring the beauty of Ninh Binh people, the richness of traditional culture and the majestic and poetic natural scenery of this land.

To spread the beauty and value of the "Heart of Heritage" project, the Ninh Binh Department of Tourism, together with the creative team Viet Vision, STORII and director Tran Thanh Huy, will produce a TVC (television advertisement) depicting the unique beauty of Trang An landscape, as well as conveying the vibrant cultural spirit: lifestyle, folk games, Xam singing... In addition to being shown throughout the activities of the "Heart of Heritage" project, the TVC will also appear at all live concerts of singer Ha Anh Tuan in the future. In particular, the TVC will also be broadcast on international flights to Vietnam.

Source: https://nld.com.vn/con-sot-moi-cua-nhac-viet-196250402205226088.htm