Passion Fruit: Golden Opportunity for Farmers in the Context of an Open World Market

Especially in the Central Highlands and the Northern provinces, passion fruit is opening up new opportunities for farmers to get rich.

According to statistics, in 2023, Vietnam's passion fruit export turnover will reach more than 222 million USD, putting this fruit in the top 10 fruits with the highest export value in the country. Vietnamese passion fruit is now present in more than 20 countries, including demanding markets such as Europe, Australia, China, and Korea.

In particular, Vietnam and the US are in the process of negotiating to officially export fresh passion fruit to this market by 2025. It is expected that the export turnover to the US each year can reach from 50 million to 100 million USD.

Overview of Quicornac Company Limited in Tra Da Industrial Park. **Photo: TT**

Meanwhile, South America, which is the world’s largest passion fruit producer, is facing many disadvantages due to prolonged climate change and plant variety degradation. Passion fruit production here has decreased significantly, creating a large gap in supply in the global market. This is considered a rare opportunity for Vietnamese passion fruit to rise strongly and dominate the international market share.

One of the pioneers in the field of passion fruit processing and exporting in Vietnam is Quicornac Company Limited - a foreign-invested enterprise under the Quicornac Group. With more than 30 years of experience in the passion fruit processing industry, Quicornac owns a wide export network worldwide.

In Vietnam, the Company is currently purchasing passion fruit in 5 provinces of the Central Highlands, and is expanding its purchasing to the Northern provinces. Quicornac is also one of the deep processing units with a modern factory system, providing products such as passion fruit juice and frozen concentrated passion fruit juice for export.

With a large production scale, Quicornac not only commits to purchasing passion fruit at stable and reasonable prices, but also accompanies farmers through technical support and sharing sustainable farming knowledge. The company's goal is to build a solid passion fruit value chain, contributing to bringing stable income and long-term development to local people.

According to market records, passion fruit prices have increased in recent years and tend to remain relatively stable, due to a global supply shortage and increasing demand in developed markets. Many experts predict that in at least the next 2-3 years, passion fruit prices will remain high and have little major fluctuations, due to the double impact of unfavorable weather in South America and the strong growth of the food and beverage industries using passion fruit as raw materials.

Passion fruit is not only a potential crop, but also suitable for the farming conditions of farmers in many regions of Vietnam. The time from planting to harvest is short, only about 4-6 months, easy to cultivate, easy to care for, and quick capital turnover. Many households in Gia Lai, Dak Lak, and Kon Tum have applied the intercropping of passion fruit with perennial trees and recorded clear results after 1-2 harvests.

At a time when the agricultural sector is looking for effective farming models that adapt to climate change and meet global market demands, passion fruit is emerging as a viable and promising option. This is the time for people, local authorities and businesses to join hands to seize the opportunity to bring Vietnamese passion fruit further onto the world agricultural map.