Ho Chi Minh City leads in number of visitors and revenue

On the afternoon of May 4, the National Tourism Administration (Ministry of Culture, Sports and Tourism) said that during the April 30 and May 1 holidays this year, the number of tourists coming to Vietnam increased compared to last year. The average room occupancy rate at tourist accommodation establishments reached about 70% nationwide; in the first days of the holiday, it reached over 80%, including some coastal destinations and Ho Chi Minh City reaching 90-95%.

Due to the long break and hot weather, most tourists choose beach destinations such as: Ha Long (Quang Ninh), Sam Son (Thanh Hoa), Cua Lo (Nghe An), Da Nang, Quang Nam, Binh Dinh, Nha Trang, Binh Thuan, Ho Chi Minh City, Ba Ria - Vung Tau, Kien Giang...

In particular, to join in the series of special events in the last days of the historic April, the trend of tourists traveling to Ho Chi Minh City and the southern provinces is higher than every year. Ho Chi Minh City welcomes the largest number of visitors in the country, estimated at 1.95 million visitors, an increase of 101.2% over the same period in 2024. Of which, international visitors are estimated at about 120,000, an increase of 122.2%. Overnight visitors are estimated at about 867,000, an increase of 333.5%. Total revenue from tourists is estimated at VND 7,138 billion, an increase of 120.6% over the same period in 2024.

Ranked 2nd is Thanh Hoa, estimated to welcome 1.6 million visitors, an increase of 5.3% over the same period in 2024. Total revenue from tourists is estimated at 4,170 billion VND, an increase of 9.6% over the same period in 2024. Quang Ninh province ranks 3rd with more than 1.13 million visitors, an increase of 12% over the same period in 2024, total revenue from tourists is estimated at 3,121 billion VND, an increase of 41% over the same period in 2024. Khanh Hoa province is estimated to welcome more than 1 million visitors, an increase of 3.63% over the same period in 2024, total revenue from tourists is estimated at 1,377.4 billion VND.

Hanoi is estimated to welcome 875,200 visitors, up 18.64% over the same period in 2024. Of which, international visitors are estimated to reach 136,190, up 55.35%. Total revenue from tourists is estimated at VND 3,150 billion, up 25.21%. Average room occupancy rate is 69.67%, up 9.27% ​​over the same period in 2024.

Other localities across the country also recorded a high increase in the number of visitors, achieving a total revenue from tourism higher than last year, such as: Ba Ria - Vung Tau is estimated to welcome 785,495 visitors, an increase of 28.24% over the same period in 2024. Ninh Binh is estimated to welcome over 700,000 visitors, an increase of 48.9% over the same period in 2024, with total revenue from tourists estimated at over 1,000 billion VND. Da Nang is estimated to welcome over 610,000 visitors, an increase of more than 50% over the same period in 2024, with total revenue from tourists estimated at over 2,426 billion VND. Hue City is estimated to welcome 351,000 visitors, an increase of 219% over 2024, with total revenue from tourists estimated at 730 billion VND...

Diversified cultural and historical tourism products

According to the Vietnam National Administration of Tourism, before the April 30 and May 1 holidays and in preparation for the 2025 summer tourism peak, many stimulus activities have been implemented by localities and businesses.

Many localities and tourism businesses have organized stimulus programs, discounts, and promotions for products and services during the holidays and summer of 2025 such as: 2025 tourist attraction incentive program "Quang Nam - Green Heritage"; special tourism stimulus program "Hanoi people and tourists experience services at 4-5 star hotels in Hanoi"; 2025 tourist attraction stimulus program "Enjoy Da Nang - Multiple experiences".

In addition to renewing existing products, during the holiday, localities and businesses introduced many new attractive products such as: Tuyen Quang launched the product "Discovery Journey" in Na Hang. Mong Cai (Quang Ninh) announced the underwater entertainment area at Tra Co National Tourist Area. Lang Son announced a 2-day, 1-night tour program for tourists using a passport to enter and exit between Lang Son (Vietnam) - Bang Tuong (China); Con Son - Kiep Bac (Hai Duong) built 4 heritage journey tours; Binh Dinh organized a trial train "Cultural Journey to the Land of Martial Arts"...

Tourism businesses also launched attractive products such as: Flamingo Redtours offers tours with discounts of up to 40%; Sun World Ba Na Hills offers 50% discount on ticket prices; Sun World Fansipan Legend gives away 500 red flag shirts with yellow stars and waving flags to the first tourists to conquer the roof of Indochina; gives away tickets to visit the Wax Museum at Ba Na Hills to tourists wearing red flag shirts with yellow stars...

Especially on the occasion of the 50th anniversary of national reunification, many businesses have created many unique tourism programs such as: "From Mau Than to the great spring victory" tour of Chim Canh Ban Travel Service Joint Stock Company; "Legend of the heroic commandos of Sac Forest - Steel Land - Copper City - Ho Chi Minh City" tour of Vietluxtour; "Journey of Memories" product of Vietravel; Saigontourist launched a special tour called "50 years - Return to the beloved South"...

Assessing tourism activities during the holiday, Deputy Director of the Vietnam National Tourism Administration Ha Van Sieu said that most localities and businesses have proactively developed and implemented measures to ensure security and safety of tourism activities, food hygiene and safety, and to prevent unfortunate accidents and incidents.

However, Mr. Ha Van Sieu also commented that during the holiday, there were still local traffic jams at some tourist destinations and on national highways. Some tourist accommodation establishments canceled rooms booked by guests through hotel booking platforms; suddenly raising room rates during peak periods left a bad impression. Ensuring environmental sanitation and collecting waste after events and activities at some tourist destinations were still limited.