Minister of Agriculture and Rural Development Le Minh Hoan introduced that on the souvenir ceramic vase is a profound message, fully preserving the value of President Ho Chi Minh: "If our farmers are rich, our country is rich. If our agriculture is prosperous, our country is prosperous."

The ceramic vase is also attached with a “coded label” designed like a fingerprint, which helps identify the product. Touch the smartphone on the coded label, the screen will display a link providing information about the artisan, the origin, the creation and manufacturing process, the name, and the story associated with the work.

With the coded label, traditional rural craft products “the essence of the earth – born from fire” are immediately given life, their value is increased, and they are both unique and vivid.

According to the Minister, the fingerprint-shaped coded label on the ceramic jar suggests “touching to connect” the agricultural and rural development sector with digital technology, with diverse industries and fields, integrating multi-values ​​for agricultural and rural products.

“Touching the screen of a smart device to connect, to share, to handle work... has become a familiar, everyday action,” he said.

In 2024, the Ministry of Agriculture and Rural Development will boldly approach the "touch to connect" trend: activating "digital" thinking in industry management and operation, gradually getting used to collecting, processing data, and analyzing information on smart devices.

“Touch to connect” to real images of forests, fishing boats in the middle of the ocean; to the area and output of raw material areas, linked to the codes of growing and farming areas.

“Touch to connect” to the irrigation and drainage system, bringing water to the fields; to the disaster areas that are isolated and inaccessible.

“Touch to connect” to the progress measurement chart of the implementation of the “Project of 1 million hectares of high-quality and low-emission rice cultivation associated with green growth in the Mekong Delta by 2030”.

Minister Le Minh Hoan said that in the short term, it may not be possible to put it into operation synchronously and simultaneously, but digital governance and digital operations need to begin to spread and permeate, and be integrated into the annual action plan, through specific and feasible tasks of agencies and units in the agriculture and rural development sector.

“Touch to connect” smart devices, with digitalization in agriculture. “Touch to connect” production to the market according to agricultural economic thinking, integrating multiple values.

“Touch to connect” specialized management agencies, local authorities with the business community, industry associations, cooperatives, producers, and farmers.

“Touch to connect” green agriculture, circular agriculture with digital agriculture, joining forces for the mission of “three agriculture”.

The recent results of the industry recognize efforts to diversify markets, improve quality, and build brands for agricultural products. The close and consistent leadership and management of the Party, the Government, and the Prime Minister. The support of central and local ministries and branches have joined hands to connect, promote, and extensively promote agricultural trade both domestically and internationally.

And the dynamic spirit and overcoming difficulties of businesses and industry associations, the proactive change and flexible adaptation to new trends of cooperatives, producers and farmers across the country.

Minister Le Minh Hoan emphasized that in 2024, the agricultural sector aims for the goal of "one change per day - one action per day - one result per day - one touch per day to connect multi-layered values ​​for agriculture, farmers, and rural areas".

(Source: Vietnamnet)