According to VAVA representative, the contest aims to support the development of the domestic cultural industry, especially in the fields of animation and special effects.
The aim of the competition is to encourage Vietnamese artists, creative groups and studios to develop original creative ideas, thereby creating a foundation for strong IPs that can be commercialized and expanded internationally.

The contest is open to contestants aged 18 and over, with unlimited creative themes, in accordance with the provisions of the Cinema Law. Works are presented in the form of 2D, 3D animation, stop motion or a combination of the following genres: short films, feature films or film series.
Sharing about the judging criteria, businessman Bui Quang Minh (Minh Beta) - founder of Beta Group, member of the judging panel, said that creative ideas with unique identity and personal voice will be highly appreciated.
In addition to businessman Minh Beta, the jury also includes familiar names in the film industry: producer Tuong Vi, Andy Cung - a Vietnamese-origin storyboard artist, and foreign animation director Mathieu.

Although it is the first time being held, Vietnam animation IP contest has extremely attractive prizes, with a total value of up to 700 million VND.
The highest prize for a feature film project is up to 200 million VND, and for a short film or series is 100 million VND. In addition, the jury will also evaluate and award the best project with a value of 100 million VND.
Ms. Vu Nguyen Phuc Anh, director of VAVA Association, said that the entire prize money will be used for the production and development of the project in the future. The winner will sign a contract with the organizing committee to ensure the commitment of the project to continue to develop in Vietnam. Because, the biggest goal of the competition is to promote the development of the animation and special effects industry in Vietnam.

The contest accepts entries until October 1, requiring contestants to submit a presentation including a summary of ideas, scripts, production plans, etc. During the contest, the organizers will also hold two online classes with the participation of judges and industry experts. The award ceremony is scheduled to be held on October 24.
In film and animation, IP is often understood as a system of characters, stories, images, etc. created by individuals or organizations, copyrighted and commercially exploitable. IP is not just a short-term project, but a product with the potential to develop into a brand, promote animation commerce, and produce commercial goods such as shirts, handbags, keychains, etc.
Source: https://www.sggp.org.vn/700-trieu-dong-giai-thuong-cuoc-thi-sang-tao-ip-hoat-hinh-post808372.html
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