Trung Nguyen Legend continues to expand its chain of stores in the US.

The expansion of the coffee shop system continues to affirm the strong development of Trung Nguyen Legend on the journey of "raising the value of Vietnamese coffee" and conquering the world's leading markets such as the US, China, Australia, Japan, Korea, Dubai, France and countries in Southeast Asia, Asia, Europe...

Trung Nguyen Legend chain continues to expand in the US

Following its impressive presence in major cities such as San Jose, Los Angeles, Long Beach, Carrollton, etc., the Trung Nguyen Legend chain of stores continues to expand in the US with two new locations in August 2025: Trung Nguyen Legend Coffee World in Portland, Oregon - the "coffee center" of the Northwest region of the US and Trung Nguyen E-Coffee in Houston, Texas - the state with the second largest economy in the US. The presence of these two locations brings the total number of Trung Nguyen Legend franchise stores to 8 stores in the world's leading market, the US.

In the context of global consumption trends shifting strongly "not only in product features but also in comprehensive experiences, connecting emotions, spirit, and reflecting culture" (July 2025 report of Insight Trends World), comprehensive coffee experiences from product systems to coffee enjoyment culture with unique identities, converging the quintessence of the three world coffee civilizations Ottoman - Roman - Zen of Trung Nguyen Legend shops have created a special attraction in the US.

Trung Nguyen Legend Coffee World in Portland, Oregon (USA) attracts a lot of customers because of its special experiences about coffee and Vietnamese coffee culture.

Among them, Trung Nguyen Legend Coffee World in Portland, located on the most central avenue in the region - a famous coffee destination in the US because of the gathering of a large number of specialty coffee shops, with a sophisticated, diverse and sophisticated coffee culture, received special attention from the international press and coffee lovers in the US to experience right from the first days of opening.

Mainstream, reputable international newspapers such as Eater Portland and Bridgetown Bites (USA) continuously update images and report on the appearance of Trung Nguyen Legend Coffee World with headlines such as: "The most successful coffee brand in Vietnam, Trung Nguyen Legend, is about to open its first store in Oregon"; "Magnificent Vietnamese coffee shop officially opens in Portland after much waiting";... In particular, Eater praised the experiences at Trung Nguyen Legend Coffee World in Portland as "a comprehensive experience for coffee lovers".

Foodie site Eater Portland rated Trung Nguyen Legend Coffee World in Portland as “a comprehensive experience for coffee lovers” in the US.

Combining a unique exhibition space with the imprint of Vietnamese culture and a product system created from the most delicious robusta and arabica coffee from leading raw material regions such as Buon Ma Thuot Vietnam, Brazil, Colombia, Ethiopia, Jamaica, ... Trung Nguyen Legend Coffee World brings an interesting world of coffee for customers to explore. At the same time, the creative drink menu and the brewing tools according to the 3 world coffee civilizations are presented aesthetically and delicately, creating a strong impression on the audience. Notably, "Cà Chiệu Thiền" was recognized by Eater Portland as "the most outstanding signature drink with a truly rare experience in the American coffee market".

Located on the bustling Bellaire street, adjacent to the commercial center, where culture and diverse cuisine intersect, Trung Nguyen E-Coffee in Houston, Texas, attracts many American coffee lovers and international tourists to experience coffee and coffee culture from Vietnam.

Trung Nguyen E-Coffee in Houston, Texas continues to create a strong attraction for the coffee-loving community and young people in the US.

Positioned as a miniature world of specialized and expert coffee, Trung Nguyen E-Coffee in Houston brings a dynamic coffee space with a retail coffee product system, a diverse F&B menu, converging the quintessence of the three world coffee cultures Ottoman - Roman - Zen. Filter-brewed coffee, iced milk coffee bearing the imprint of Vietnamese culture and creative drinks continue to be loved by customers, shared on social networking platforms with comments such as "quality coffee, characteristic strong flavor", "diverse and attractive menu, will definitely come back" ...

With the welcome of many coffee lovers in the US, along with the plan to open a headquarters in the US, by the end of 2025, Trung Nguyen Legend plans to open more stores in Texas, Philadelphia, Oregon, aiming for 100 stores in the US to strongly promote Vietnamese coffee culture in this key international market.

Efforts to promote and enhance the enjoyment of Vietnamese coffee culture

With two new spaces in Portland and Houston (USA), Trung Nguyen Legend plans to open hundreds of new stores in Vietnam and the US, as well as launch the first spaces of Trung Nguyen Legend Coffee World and Trung Nguyen E-Coffee in Melbourne (Australia), Canada... in 2025. At the same time, the goal of developing 130 stores in the center of major cities in China, expanding presence in India, Japan, Korea, Dubai, France and Asia, Europe is also being implemented to promote and enhance the enjoyment of Vietnamese coffee culture globally.

On August 8, 2025, Trung Nguyen Legend officially opened the Trung Nguyen Legend Coffee World space at Terminal T3 of Tan Son Nhat International Airport. This is the second Trung Nguyen Legend Coffee World space at Tan Son Nhat International Airport, continuing to bring a unique Vietnamese coffee experience and coffee culture to tens of millions of domestic and foreign visitors each year.

Many guests and coffee lovers attended and experienced the space of Trung Nguyen Legend Coffee World at Terminal T3, Tan Son Nhat International Airport on the opening day.

In parallel with developing the global coffee shop system, Trung Nguyen Legend actively introduces the Trung Nguyen E-Coffee model in key programs and events in Vietnam and internationally to promote Vietnamese coffee culture to a wide range of partners and customers. Notably, Trung Nguyen E-Coffee will participate in the Exhibition "80 years of Independence - Freedom - Happiness" taking place in Hanoi from August 28 to September 5, 2025, one of the country's major cultural - political - social activities on the occasion of the National Day on September 2, 2025. Accordingly, Trung Nguyen E-Coffee will be present in the "Start-up and nation building" area, providing a space for connection, sharing comprehensive knowledge and creative energy, strong awareness, "inspiring successful startups" and promoting the spirit of pride, together promoting Vietnamese coffee and coffee culture globally.

With an average growth rate of 30 new stores opened per month, more than 800 stores and 1,000 successful contracts signed across all provinces and cities in Vietnam and internationally, in September 2025, Trung Nguyen E-Coffee plans to continue organizing the Franchise Workshop in Hanoi. This will be an opportunity for partners and customers to receive advice and experience the Trung Nguyen E-Coffee model in practice - "a successful business and startup solution" that is creating strong franchise attraction in both the Vietnamese and international markets.

Trung Nguyen Legend restaurant system is continuously expanding in the US, China and globally, loved by many international customers to experience and explore.

The strong development of more than 300 energy coffee product lines and the widespread spread of the system of 1,000 spaces and stores under the brands Trung Nguyen E-Coffee, Trung Nguyen Legend and Trung Nguyen Legend Coffee World throughout Vietnam as well as the markets of the US, China and soon Australia, Canada, India, Japan, Korea, Dubai, France, countries in Southeast Asia, Asia, Europe ... continue to affirm the commitment and efforts of the No. 1 coffee brand Trung Nguyen Legend in the journey of "building a position for the Vietnamese coffee industry" to bring Vietnamese coffee culture to conquer the world.