On the morning of February 19 (January 10 of the lunar calendar) - God of Wealth's Day, gold prices decreased slightly. Reporters noted that at some gold shops in Thanh Hoa City, the number of customers buying gold increased. However, according to the assessment of some gold shop owners, the number of customers this year may not be as high as last year.

Video: Customers buy gold on God of Wealth Day at some stores in Thanh Hoa City.

Customers buy gold at Kim Chung Trading Company (Thanh Hoa City).

According to Vietnamese folk beliefs, spending money to buy gold on God of Wealth Day will bring wealth, luck, and prosperity, so people often buy gold on this day to pray for luck, fortune, and prosperity all year round.

Therefore, on God of Wealth Day, the price of gold in the market always fluctuates in an upward direction. However, in 2024, for the first time, the gold market recorded a decrease in gold price before and during God of Wealth Day.

Gold price listed at the store.

Early in the morning of February 19, the gold price listed at Kim Chung Gold and Silver Trading Company was 6,410 thousand VND/tael for buying and 6,540 thousand VND/tael for selling. This price has somewhat “cooled down” compared to recent days and decreased by 10,000 VND/tael compared to the afternoon of February 17.

According to records at Le Hoan Street - the "gold street" of Thanh Hoa City, many gold shops such as Kim Chung, Kim Lien, Phu Gia, DoJi... have more customers coming to buy gold than usual. It is known that to prepare for this day, gold and silver shops have prepared many modern and unique product designs.

Kim Trinh gold shop on Tong Duy Tan street is empty on God of Fortune day.

Meanwhile, at small gold shops, although they have hung eye-catching advertising banners and implemented New Year's lucky money programs, the number of customers recorded in the early morning is still quite sparse, contrary to the precedent on God of Wealth Day in previous years.

Ms. Le Thi Lien, owner of Kim Trinh Gold Shop on Tong Duy Tan Street, Lam Son Ward (Thanh Hoa City), said: This year, the economic situation is difficult, the source of money among the people is low. Although the price of gold has decreased compared to previous days, the purchasing power is lower than the same period.

Gold models are chosen by many people.

According to the reporter's records, as usual, gold samples from 1 to 5 taels are still the most chosen by people. In addition, products such as plain gold rings, gold statues of the God of Wealth, gold tigers... are also prioritized for higher customer segments.

Gold market information on God of Wealth Day will be updated by Thanh Hoa Newspaper...

Le Hoa - Khanh Phuong