The "Weekend Coffee" program on March 8 attracted a large number of female customers to participate. Photo: Thaco

Accompanying the ladies

In March 2025, THACO AUTO's affiliated units nationwide simultaneously organized the "Weekend Cafe" program with the theme "Accompanying women, conquering every journey".

At the program, customers can experience new generation cars from Kia, Mazda, Peugeot, BMW brands, feel the performance and advanced technology on real roads.

In addition, the program also provides free vehicle inspection, maintenance and repair services... At the same time, customers are also provided with useful information by experts, have their questions answered, and receive instructions on vehicle use such as safe driving skills for women...

A representative of the group said: "We want to build a space not only for buying cars but also a place where customers can experience, relax and connect. The "Weekend Cafe" program was born with practical values, helping customers better understand the products, services and the spirit of "dedicated service".

Customers experience the vehicle's performance - Photo: Thaco

Not only stopping at test driving, the "Weekend Cafe" program also attracts many customers to participate thanks to interesting and meaningful activities such as: flower arrangement, making scented candles, dried flower paintings, clay flowers, essential oil mixing... In particular, customers also receive personal style advice from experts, from clothing, makeup to suitable color combinations.

Enhance service experience

Participating in the program in Bac Ninh, Ms. Nguyen Nhu Quynh (Bac Ninh City) shared: "I am very happy and excited with the grand, thoughtful and cozy display space at the showroom. In addition, I am very impressed with the care, attention and enthusiastic support of the services from the consultants at the event".

On this occasion, the company sent to female customers fresh flowers, gifts and special offers exclusively for women who own Kia, Mazda, Peugeot and BMW cars.

With the spirit of "dedicated service", over the past time, the unit has not only brought quality car products but also focused on improving the service experience for customers who have been loyal and trusted to use the products and services of the group.

Through the "Weekend Café" program, the showroom system has become a destination for connecting, creating lifestyles and taking care of customers.

In the coming time, the "Weekend Café" program will be held weekly at showrooms nationwide with more attractive activities, helping customers not only explore the world of cars but also enjoy the practical values ​​that THACO AUTO brings.