Promote and widely spread the image of Hue destination

European famtrip delegation came to survey tourism products in Hue. Photo: Department of Tourism

Hue featured on international television channels

Recently, international tourists were excited to watch a video about Hue on the world's leading American television channel CNN. The 30-second video was broadcast on many CNN programs (The Lead, First Move, CNN Newsroom...) and on CNN's digital platforms.

The clip opens at Tu Duc Tomb, one of the most typical mausoleum complexes of the Nguyen Dynasty. The architecture combines bricks, stones, ironwood, glazed tiles, and sophisticated porcelain inlays with warm colors. Although the duration is not too long, the video has selected the most impressive and iconic images of Hue: the ancient and quiet Imperial City, the poetic Huong River, the quiet ancient gardens, the ancient pagoda roofs... A special point is that the element of "green tourism" - a global sustainable trend that both honors cultural identity and preserves natural values has been prominently shown.

Images of Hue tourism promoted on CNN channel

According to Director of the Department of Tourism Tran Thi Hoai Tram, throughout the video, a message has been affirmed that Hue is not only a heritage land, but also an endless flow of culture, people and time. Besides historical and cultural values, the video is also a poetic invitation to international tourists: Come to Hue to live slowly, to feel, to touch the depth of an Eastern civilization that is still alive every day.

Notably, the element of local experience is emphasized in the video clip and in the synchronized communication campaigns: From the journey to discover Do Quyen waterfall hidden in the middle of Bach Ma forest, rowing on Chuon lagoon, to folk painting activities in Sinh village - where the quintessence of Hue folk woodblock art is preserved.

Director of the Department of Tourism Tran Thi Hoai Tram said that this is part of the campaign to spread the image of Hue destination to the world. The promotional campaign on the world's leading television channel CNN is considered a methodical step in the journey to position the brand "Hue - heritage city, green, attractive and classy destination" on the global tourism map. Especially, when Vietnam tourism is entering a period of strong recovery, competition to attract international visitors is increasingly fierce, implementing this promotional campaign brings many opportunities to develop tourism in the ancient capital. With the prestige and coverage of CNN, the image of Hue will reach millions of viewers around the world, thereby enhancing the position of this destination on the international tourism map.

Promote

In recent times, the tourism industry, units and businesses in Hue have made careful preparations to focus on promoting communication, advertising and introducing destinations and new products to create an attractive effect to strongly attract visitors and attract visitors to return. The promotion not only focuses on activities and events of the National Tourism Year, affirming the position of the host locality but also repositioning the tourism industry of the Ancient Capital of Hue on the tourism map of Vietnam and the world through specific solutions and activities.

According to Ms. Tram, taking advantage of major events during the National Tourism Year, Hue has been promoting the image of Hue through mass media, social networks, and international channels, thereby attracting the attention of domestic and foreign tourists. Currently, the tourism industry is being assigned by the City People's Committee to communicate typical events and cultures of Hue city in 2025, focusing on promoting the image of Hue on the national information channel system and some international media channels. The tourism industry is focusing on effectively implementing this task, with the hope of spreading a new, dynamic, attractive, safe, friendly, and hospitable image of Hue worthy of a centrally-run tourist city and a prominent tourist destination in 2025 as well as in the coming years.

Australian KOLs come to survey tourism products and experience wearing Ao Dai to take photos in Hue (Photo: SDL)

One of the directions expected to create new momentum for international tourism promotion is the coordination of famtrip programs, surveys, and experiences for KOLs (social media influencers) from countries around the world to Hue. At the end of June 2025, the European KOLs famtrip group had 3 days of interesting surveys and experiences in Hue. Most recently, in 2 days (August 6-7), the Hue City Department of Tourism also coordinated with Vietnam Airlines to welcome and introduce special destinations to the KOLs group from Australia. This is one of the specific activities in the strategy to promote and promote Hue tourism to the international market, aiming at young customers who have a taste for experiences, love to explore culture and have a widespread influence on social networks.

The leaders of the Department of Tourism shared that the methodical, professional and effective organization of famtrip, survey and experience programs for KOLs groups is also a lever for digital communication and international tourism promotion. Each survey and experience trip is not only a normal field activity but also an in-depth communication strategy, combining destination marketing with the spread of social networks. From practical activities in the land of Huong Ngu, the image of the dreamy, ancient but also colorful and modern Hue was quickly shared by KOLs on Instagram, Facebook, and TikTok platforms with thousands of interactions and positive feedback.

Currently, Hue tourism industry is also continuing to promote the destination through many ways, focusing on domestic and foreign media channels, social media channels and especially spreading Hue through influential people. Not only introducing typical tourism products of Hue, promoting also conveys the message of a safe, friendly, rich in identity and always innovative destination. Through spreading the image widely, tourists from all over the world will know and learn more about Hue, urging them to come to Hue, thereby contributing to expanding the international tourist market.