Zespri affirms its value with the title of Vietnam's Leading Brand 2023

Right from the first time participating, Zespri kiwi brand was honored as one of the Top 10 Famous Brands of Vietnam in 2023. This is an award presented by the Consumer Protection Center and the Institute of Economics and Culture, within the framework of the program "Good Vietnamese products trusted by Vietnamese people - Leading brands - Excellent businesses - Entrepreneurs". Held for the 18th time, the program seeks and honors typical entrepreneurs and businesses nationwide with prestigious and quality brands, products and services.

2023 also marks the 14th anniversary of Zespri's official presence in the Vietnamese market. Starting out as only being sold in Hanoi and Ho Chi Minh City, Zespri kiwis are now available at all supermarket chains, large and small, including AEON, E-mart, Go!, Winmart, Mega, and hundreds of imported fruit chains nationwide.

Speaking at the event, Mr. Nguyen Mai Vinh Quang, Market Director of Zespri Vietnam shared: " This award is a great source of spiritual encouragement, motivating us to continuously improve, bringing the best quality products to the Vietnamese market. The journey to turn an unfamiliar agricultural product from New Zealand into a prominent kiwi brand in the hearts of Vietnamese consumers is not short. Zespri is proud to have been trusted by Vietnamese consumers and we are always steadfast in Zespri's global mission of bringing the most nutritious and highest quality kiwifruit to communities around the world" .

"Sweet fruit" for Zespri's journey to conquer Vietnamese consumers

The Zespri Standard System is considered one of the most proud "secrets". Zespri invests a lot of effort in research, practical development and continuous improvement of the farming, planting and harvesting standards system. For example, it is important to carefully calculate the location of the garden to ensure that the kiwifruit plants grow strongly. When the kiwifruit plants grow, they are also regularly pruned to ensure enough light and air.

Few people know that Zespri has developed its own "measure" to determine the quality of kiwifruit, ensuring delicious taste and consistent nutrition for all kiwifruit products sold on the market. This standard is built on many years of experience in cultivation and planting, along with research on consumer tastes. Kiwifruit that does not meet export standards will be used to process into soft drinks. Furthermore, Zespri also hires inspectors to evaluate, ensuring that all kiwifruit are harvested at the right ripeness.

After harvesting and quality control, Zespri kiwifruit are stored in cold storage and transported to distributors at stable temperatures, from 0 to 4 degrees. This method helps the kiwifruit fall into a "hibernation" state and be ready to be brought to market, without the need for any additional preservatives. The meticulousness does not stop at the process of growing, cultivating, harvesting and evaluating the flavor. On each box of kiwifruit sold, Zespri also affixes a barcode stating the place of cultivation, harvest time, fruit size, weight, etc. This helps consumers and distributors quickly retrieve information and product origin in case of any problems.

In addition to quality products, the Zespri brand is also highly appreciated by Vietnamese consumers for its meaningful and practical community support activities. For example, during the tense period of fighting the Covid-19 epidemic, Zespri and its distributors accompanied the local government to donate more than 2 tons of kiwi to isolated areas and disadvantaged households. This timely support from Zespri has contributed to helping people and frontline medical staff increase their resistance and have more health to fight the epidemic.

The award that Zespri has achieved is also the sweet fruit marking the development journey of hundreds of thousands of Zespri kiwi farms, along with millions of global partners. With serious commitments and tireless efforts, the Zespri brand promises to continue to bring many surprises in the future.