The report of the People's Committee of Hue City shows that, along with the whole country, the socio-economic situation of Hue City in 2023 took place in a context of many difficulties and challenges beyond forecast. However, with joint efforts, the socio-economic situation of Hue City in 2023 continued to maintain and develop stably. Notably, tourism activities have recovered and grown well. According to statistics, the total number of visitors to Hue City in 2023 reached 2.1 million people (up 12% compared to 2022), tourism revenue is estimated at 4,585 billion VND (up 186.6% over the same period). This is also 1 of the 4 goals that Hue City has exceeded the plan set for 2023 (tourism revenue increased by 186.6%).

Over the past year, gradually recovering from the Covid-19 pandemic, the growth figures of the tourism industry have been contributing greatly to the economy and becoming a key economic sector of this locality. Previously, speaking at the 2023 Tourism Connection Conference (held in September 2023), Mr. Nguyen Thanh Binh, Permanent Vice Chairman of the People's Committee of Thua Thien - Hue province, wished to continue to widely promote the new features of tourism in the ancient capital, while creating maximum conditions to act as a bridge for businesses inside and outside the province to actively cooperate. Also at this conference, many representatives of service and travel businesses expressed their impression and appreciation of the changes in Hue tourism. They said that Hue is following the spirit of "Hue - Ancient capital, new experiences". This place has all the elements of cultural heritage, scenic spots, health tourism potential, unique traditional craft villages... At the same time, in recent times, the drastic actions taken by the authorities and functional agencies of Hue City in the face of the situation of soliciting and "ripping off" tourists... have received good sympathy from the travel community. In 2023, the People's Committee of Thua Thien - Hue province continues to pay attention to investing in the strengths of the locality, which is the Hue ancient capital relic complex. In particular, the Hue Ancient Capital Monuments Conservation Center is speeding up the restoration of Kien Trung and Thai Hoa palaces in the Hue Imperial City. Traffic in 2023 in Thua Thien - Hue also has a strong transformation, when Phu Bai international airport is upgraded, Chan May seaport welcomes super yachts back after the Covid-19 pandemic... This factor has contributed to bringing thousands of international tourists to the ancient capital.