A solid foundation for global supremacy

Samsung's first refrigerator, the QR-180, was launched in 1974 with frost-free technology, completely different from the market. This device raised the level of Samsung's refrigeration technology, bringing Samsung to the level of world powers.

Since 1976, Samsung has been manufacturing its own compressors (the most important component in a refrigerator). With extensive experience, Samsung is currently the world leader with 52% of the global inverter compressor market share. Thanks to its deep understanding of this technology, Samsung confidently guarantees Inverter compressors for up to 20 years, affirming the superior quality of the product.

In the 21st century, Samsung continues to lead the refrigerator market with many high-end technology products. Notably, the Samsung Bespoke refrigerator has sold more than 3 million units worldwide by 2023 and has won a series of major awards such as: Gold Award at the iF International Design Forum (2020 and 2021), Silver Award at the International Design Excellence Awards (IDEA) 2020, Design of the Year Award at the CES Innovation Awards 2021, Excellent Design Award at the Good Design Awards 2021... Bespoke refrigerators show Samsung's right approach, creating beautiful products from design to functionality, meeting all storage needs, personalizing the living space of users.

According to a report from Omdia, Samsung leads the global refrigerator market share in 2023, holding the position of the world's No. 1 refrigerator brand. In Vietnam, according to statistics from GfK, Samsung has also maintained the No. 1 position for 5 consecutive years from (2019 - 2023). Samsung is also the best refrigerator brand for 5 consecutive years at the Tech Awards Digitalization Ceremony.

Fresh "expert", keeping the original flavor

Samsung understands that each food needs its own storage temperature to retain its nutrients and that each family has different storage needs. Therefore, the company has developed the flexible Optimal Fresh+ soft freezer compartment, which helps keep food fresh for up to 2 times longer, up to 14 days without defrosting, preserving nutrients. Optimal Fresh+ offers 4 independent storage options for each type of food, including “Cool”, “Meat & Fish”, “Soft Freeze” and “Quick Freeze”.

The All-Around Cooling system strictly controls temperature changes and circulates steam through the air vent system, maintaining stable temperature and humidity, also helping food stay fresh longer. At the same time, the refrigerator is also equipped with an Active Fresh Filter antibacterial filter system that eliminates 99.99% of bacteria, ensuring hygiene in the refrigerator and reducing the risk of food contamination.

Leading design, catering to every taste

The key to Samsung's leadership comes from its groundbreaking Bespoke design, which allows users to customize colors to their personal preferences.

Samsung Bespoke refrigerators are currently available in a variety of trendy color options including: quartz white, navy blue, crystal pink, charcoal brown, beige brown... along with high-quality materials such as mirror and ceramic surfaces. The flat design with handles and control panels also integrated inside also creates sophistication and seamlessness for the living space.

The stylish Beverage Center minibar is also a highlight that many users love on Samsung refrigerators. Users can decorate this minibar with their favorite drinks or create detox drinks through an automatic water filling bottle with filter, freely decorate the water bar according to their own preferences and personalize the water bar according to the needs and "taste" of the homeowner.

Samsung also equips its refrigerators with SpaceMax ultra-thin edge technology, which increases food storage capacity without changing the size. By optimizing the internal insulation material, Samsung creates a thin refrigerator shell while still ensuring performance, meeting large storage needs and saving space.

Pioneering AI, saving energy and living green

In the AI ​​era, Samsung has applied artificial intelligence to help save energy intelligently and operate more efficiently. AI Energy mode analyzes usage habits to adjust compressor speed and defrost cycle; along with the improved design of AI Inverter compressor, increasing the calculation 4 times to help optimize power consumption, operate more smoothly and durably than conventional compressors.

Possessing a huge technological heritage and modern innovations, meeting the needs of the majority, Samsung continuously brings new generations of quality refrigerators, contributing to improving the quality of life, promising to continue to improve and enhance the user experience.

Information about Samsung refrigerators: https://bit.ly/No1-REF

(Source: Samsung Vietnam)