This activity is part of the program of the Da Nang City delegation led by Mr. Tran Phuoc Son, Vice Chairman of the Da Nang City People's Council, to discuss sustainable tourism between Da Nang City and localities of Korea.

Speaking at the signing ceremony, Mr. Tran Phuoc Son affirmed that the cooperation between the two localities continues to strengthen the friendly relationship and promote cultural and historical heritage, opening up opportunities to promote tourism development through the exchange of tourist sources, creating a premise for all-round development in investment, economy, trade...

Korea has always been the leading market for international tourists to Da Nang City (currently accounting for 48% of international visitors) and has been growing continuously since 2015. Currently, Da Nang City is operating many direct flights to Incheon, Busan, Daegu, Cheongju, and Muan.

Da Nang City identifies Korea as a key international market, a group of high-spending customers who use high-end services. Therefore, in promotional activities, Da Nang City's tourism industry focuses on introducing in-depth to localities and new markets in Korea the strengths of MICE tourism (event, conference, seminar tourism) and golf, in order to meet the needs of travel and service agencies.

"The tourism industry in particular and Da Nang City aim to become a high-quality tourism and service center, attracting high-spending visitors to boost the economy. In particular, we always focus on and actively promote in Korea, with the desire to bring new, quality experiences to Korean tourists," said Mr. Tran Phuoc Son.

Mr. Nguyen Xuan Binh, Deputy Director of the Department of Tourism of Da Nang City, said that Da Nang City is oriented to develop into a vibrant event - festival city, MICE tourism, golf tourism with more and more new products and services, focusing on beach resorts, seminars, conferences, events, gratitude activities, entertainment...

Over the past 3 years, Da Nang City has organized prestigious and reputable golf festivals and golf tournaments to position its golf destination brand, attracting the attention of many professional golfers, including many outstanding Korean athletes...

On this occasion, the delegation of Da Nang City also visited and worked with the special autonomous province of Gangwon, a locality with many similarities with Da Nang City in terms of geography and culture; thereby, sharing some management models, complementing each other's strengths, especially in the field of tourism.