From December 15 - 17, 2023 - Vietnam Dairy Products Joint Stock Company (Vinamilk) officially launched the new product line Vinamilk Green Farm, produced with carbon-neutral green agricultural techniques and breakthrough dual vacuum technology.

The event marked an important milestone for Vinamilk on its journey to becoming a leading food company, pioneering in researching and applying technological advances to enhance product flavor and quality, serving the core mission of "care", worthy of its leading role in the Vietnamese dairy industry.

Consumers enjoy tasting the new Vinamilk Green Farm product line at the event “Enjoying Experience - Traveling the Taste with Vinamilk Green Farm” in Ho Chi Minh City. Photo: Vi Nam

Over 10 years since laying the first foundations for the goal of carbon neutrality (Net Zero) of the dairy processing industry, along with 5 years of preparation, research and perfecting flavor techniques, Vinamilk Green Farm product line is a clear demonstration of the spirit of "boldness - determination", typical of Vinamilk on the journey to bring the best quality products to consumers.

Sharing about this successful trial, Ms. Bui Thi Huong - Executive Director of Human Resources - Administration and External Relations of Vinamilk, said: “Vinamilk's effort is to invest in sustainable development from a very early age. Therefore, the enterprise is proud to be the leading brand and market leader in the Net Zero field in Vietnam. Vinamilk is gradually moving closer to a green future, pioneering in realizing the goal of caring for the quality of life for every Vietnamese family.”

To mark this meaningful transformation, from December 15 to 17, 2023, Vinamilk will organize a multi-sensory experience event with the theme "Enjoying experience - Traveling the taste buds with Vinamilk Green Farm".

With interactive activities in a unique and novel art space, program attendees can enjoy cold glasses of milk that soothe their taste buds in a cool space with the scent of flowers and grass; explore Vinamilk's meticulous journey to create the breakthrough Green Farm vacuum-packed fresh milk line and immerse themselves in a multi-sensory projection space. On this occasion, Vinamilk Green Farm also offers thousands of exclusive gift bags to customers who check-in to participate in the experience.

Event visitors also enjoyed experiencing the unique multi-sensory art space with Vinamilk Green Farm. Photo: Vi Nam

The program took place at the Hanoi Opera House (Hanoi) and Lam Son Square Park (Ho Chi Minh City) to contribute to inspiring and spreading messages about the green world, reducing greenhouse gas emissions towards carbon neutrality, and raising awareness of environmental protection to the people and the young generation. At the same time, the event also created excitement for the people and visitors to welcome the new year 2024.

Breakthrough technology creates the premise for innovation strategy development

The breakthrough of the new Vinamilk Green Farm product line is the application of dual vacuum technology. This is a revolutionary initiative in the dairy processing industry because it has successfully solved the problem of preserving the nutrition and fresh taste of milk.

Vinamilk introduces to users the pure source of raw materials from ecological farms and the double vacuum technology that helps Green Farm milk retain its natural fatty aroma, a hint of grass and flowers, and a sweet aftertaste. Photo: Vi Nam

According to milk and nutrition experts, free oxygen radicals are one of the factors that greatly affect the uniformity and flavor of milk. With a closed process from the farm to the finished milk cartons, the dual vacuum technology helps remove 50% of free oxygen radicals in milk, combined with preserving cold milk at 4 degrees Celsius during processing. Thanks to that, Vinamilk Green Farm products when reaching consumers still retain their natural fatty aroma, a bit of grass and flowers and a sweet aftertaste, suitable for Vietnamese taste.

Pure raw materials from environmentally friendly farm systems

In addition to improvements in production technology, Vinamilk Green Farm fresh milk also uses pure raw materials from an ecological farm system that is friendly to the environment. With the ambition to reach Net Zero, the Vinamilk Green Farm ecological farm system focuses on sustainable agricultural practices, applying circular economy to minimize greenhouse gas emissions and save natural resources.

Specifically, Vinamilk farms have applied biogas technology to convert waste into renewable energy and organic fertilizers to improve soil and soil fertility. In 2022, Vinamilk Green Farm has circulated 216,000 tons of water. To date, 100% of renewable resources at Vinamilk Green Farm are equivalent to the amount of electricity used for 2 round-trip tram trips from Earth to the moon, the amount of water for 86 Olympic swimming pools and the amount of carbon neutralization equivalent to 30,000 football fields covered with trees... These figures contribute to affirming Vinamilk's leading position in the journey towards the Net Zero 2050 goal in Vietnam.

Continually winning the world's top prestigious awards

Attention to raw materials and creativity in processing have helped Vinamilk Green Farm become the first milk brand in the world to simultaneously win 3 prestigious awards for Safety and Purity (Clean Label), Taste and Quality (Monde Selection) and Superior Taste (Superior Taste) - 3 stars.

Check in to receive gifts at the event. Photo: Vi Nam

In particular, the Clean Label Project (USA) certification is an award for Safety and Purity for products that exceed more than 400 strict criteria for antibiotic residues, unwanted plastic compounds, heavy metals, pesticide residues and other harmful chemicals with an acceptance threshold 125 times lower than the normal Food Safety regulations. Meanwhile, the Monde Selection and Superior Taste Awards are known as the “Oscars” and “Michelin” of the food and beverage industry.

PV