In the "Draft Report on the implementation of tasks in 2023 and the deployment of directions and tasks in 2024" announced by the National Tourism Administration this afternoon, the tourism industry aims to welcome 17-18 million international visitors in 2024. With this goal, Vietnamese tourism is expected to recover 95-100% compared to 2019. In 2023, Vietnam will welcome 12.6 million visitors, exceeding the target set at the beginning of the year of 8 million and equal to 70% of 2019, before the Covid outbreak.

The industry also expects to serve 110 million domestic visitors, including about 72.5 million overnight visitors. In 2023, Vietnam aims to welcome 102 million domestic visitors, reaching nearly 108 million by the end of the year, exceeding the 85 million in 2019.

Total tourism revenue in 2024 is estimated at VND840,000 billion, 1.25 times higher than the total revenue in 2023 and 1.2 times higher than in 2019.

To achieve the set goals, the Department of Tourism will implement key programs and projects of the industry, develop a green tourism action program, implement the action program of the Ministry of Culture, Sports and Tourism, and encourage the development of new tourism products. The industry will also develop thematic tourism marketing campaigns, build a national tourism database system, and implement domestic and international promotion and advertising tasks.

The National Tourism Administration said that despite a significant recovery this year, global tourism will still face difficulties and challenges next year, in the context of the world situation continuing to be unpredictable, economic growth slowing, inflation rising, and conflicts in regions showing no signs of cooling down.

According to the forecast of the World Tourism Organization (UNWTO) and the World Travel and Tourism Council (WTTC), international tourism activities could fully recover by the end of 2024, equal to 2019 levels. However, the recovery level is uneven across regions.

The needs of international tourists are constantly changing, requiring increasingly high product quality, experience, diversity and uniqueness. The number of international tourists to Vietnam is forecast to reach the same level as in 2019. The number of domestic tourists continues to grow but at a slower rate. The trend of applying information technology, artificial intelligence and digital transformation will promote the formation of new ways of traveling.

Phuong Anh