National consciousness

“Bac Bling” (Bac Ninh) is currently a hit song with 133 million views, a bold collaboration between singer Hoa Minzy, comedian Xuan Hinh and author Tuan Cry, directors Nhu Dang and Ngo Huyen Trang.

Someone said that “Bac Bling” created an earthquake from the quan ho region, spreading throughout the Vietnamese music-loving community. It is the respect and decision to bring indigenous folk cultural elements into the work that made “Bac Bling” quickly become a song not only for the people of Bac Ninh province, but almost a national song because it is received by many classes and ages.

Tuan Cry - real name Nguyen Sy Tuan (born 1992) - is a typical face of an art-loving young man looking for his own path. Born in his hometown of Bac Ninh, Tuan is very determined to go through many difficult days, both surviving and nurturing his artistic life.

Tuan paid attention to the traditional cultural values ​​of his hometown. He went singing with his mother, watching her sitting on the boat with her brothers and sisters holding the conical hat and passionately listening to Quan Ho melodies. That was a happiness that he rarely saw. From then on, Tuan determined his own path, which was songs associated with traditional culture and the identity of his hometown.

Tuan Cry's previous compositions have vaguely hinted at folk cultural allusions. For example, in 2023, the duo Masew - Tuan Cry combined very well in the song "Inviting Betel" - using folk materials from poems by Ho Xuan Huong in the 19th century, to "Picky fish, selective canh" (Hoa Minzy), "Xap xinh xap xinh" (Double2T), "Dialogue of our Vietnam"...

Do something for your country

Tuan Cry had initially defined the style of his compositions. Until Hoa Minzy made an appointment with Tuan Cry to produce a musical product that carried the breath of the tradition of his hometown Bac Ninh. Doing something for his hometown, modern and youthful, must become a trend, that is what both artists aimed for. From there, the harmony of a team began to take shape.

Tuan seriously and deeply researched the traditional cultural values ​​of Bac Ninh. He worked during the day and studied the cultural cradle of Kinh Bac region at night, with Luy Lau citadel - the cradle of Buddhism. And after more than a year of nurturing, researching, writing, creating, and putting it down, Tuan finished writing "Bac Bling". When he sent the demo to singer Hoa Minzy, she was immediately satisfied and barely made any changes.

“Bac Bling” is imbued with folk culture. The images were carefully and meticulously created by the MV directors and crew, demonstrating a deep understanding of the values ​​of national art and the colors of their homeland. That is a prominent plus point in this MV.

Furthermore, author Tuan Cry has a folk culture background because he was born in the homeland of quan ho Bac Ninh - like Hoa Minzy and artist Xuan Hinh.

In this place, every spring, the Quan Ho singing of Lien Anh Lien Chi and the local festivals are extremely rich, a heartfelt voice for those who are far from home to remember. The cultural value of villages in each region is very special, so each person has memories of their homeland!

Since childhood, Tuan Cry has heard his mother - a quan ho singer - sing songs of his homeland. "Returning is like returning to my roots - I discovered a "gold mine" that I had not noticed for a long time" - Tuan said.

"I go home and bathe in my pond"

Tuan suggested to singer Hoa Minzy that: at all costs, we must invite artist Xuan Hinh. And artist Xuan Hinh must also overcome all initial “hesitations”. He also wanted singer Hoa Minzy to send music to listen to see “if there is any form!”.

He shared: “Nowadays, young people sing fast, but I am old, I am afraid that my singing will not match, so if I change and match like this, next time I will play rock music!” Indeed, worthy of being a famous comedian from the North, artist Xuan Hinh rapped a part that “shocked” Vietnamese music in 2025: “Bac Ninh values ​​love/ I wait in the communal house yard with a conical hat/ When my brothers turn their heads to look, it is also great/ But the players call it Bac Bling Bling…”.

Tuan Cry shared that he liked the part: "I come back and bathe in my pond/ Whether clear or muddy, my home pond is still better"... Because that is what he felt when he returned to his homeland, when he realized the traditional values ​​that have existed for thousands of years in his homeland.

So Tuan Cry has really succeeded with the song "Bac Bling" which stands out as a harmonious blend of folk music and modern breath.

MV Bac Bling attracts millions of views on media.

Together with young artists, they form harmonious teams, contributing to shaping a distinct music genre, bringing cultural identity into modern music trends.

Traditional values ​​are truly a treasure if young artists know how to cultivate knowledge, learn and apply those values ​​to their works. Folk materials are not only beautiful but also shimmer with gold, bringing a connection between young people and what is gradually fading away.

Tuan Cry, Hoa Minzy and artist Xuan Hinh, the children of Kinh Bac, have created miracles for their homeland Bac Ninh. Immediately, the name of the homeland of Quan Ho Bac Ninh was widely spread, tours not only to beautiful landscapes, but also to the cultural and artistic values ​​of Bac Ninh were strongly developed.

Even though it is almost May, Bac Ninh cultural tours are still full and many people are lining up to enjoy the values ​​of Bac Ninh thanks to the influence of this song.

“Bac Bling” is not only a viral music product but also a tourism ambassador, bringing the beauty of folk culture closer to global audiences.