Tracing the origin of goods is receiving close attention and direction from the Government and ministries, branches and localities; becoming a mandatory criterion in exporting and integrating into the world economy. Currently, businesses are approaching many different anti-counterfeiting solutions, so it is essential for businesses to choose an advanced traceability solution.

Vietnam Anti-Counterfeiting Technology Joint Stock Company (ACTIV) is a unit operating in the field of information technology services, distribution and supply of software products. The company has made efforts to bring the product traceability solution - True Data anti-counterfeiting technology solution to businesses and consumers in the fastest and most sustainable way.

Businesses display products and goods using TrueData.

True Data is the optimal solution for tracing the origin of goods using RFID chip technology from the world's leading chip manufacturer NXP Semiconductors from the Netherlands; meeting international integration, ensuring connection and data sharing between systems. True Data anti-counterfeiting technology solution is operated according to the mechanism of "product path parallel to data path".

Product data is automatically generated from production, transportation and distribution to consumers, through import and export stations installed along the product's journey. With the ability to trace, Truedata helps businesses identify whether their products are counterfeit or not, helping consumers evaluate products and decide when to buy them.

This is also the first time this technology has been accompanied by domestic insurance companies such as the Post and Telecommunication Insurance Corporation (PTI) or the Bank for Investment and Development of Vietnam Insurance Corporation (BIC).

Sharing at the workshop "Enterprises applying traceability to meet the standards of Circular No. 02/2024/TT-BKHCN, helping to protect consumers" on November 5, Mr. Pham Van Tho - Chairman of the Board of Directors, General Director of ACTIV Company said that when using the Truedata anti-counterfeiting technology solution, businesses can limit the risk of data errors when checking goods and importing and exporting goods. This solution automates the warehouse management process; manages agents and quantity of goods.

Data will be automatically updated, secured on the True Data App and easily retrieved for business purposes.

“ACTIV is providing the market with the True Data solution - a solution to collect traceability data of each product and commodity in the product and commodity traceability system. It includes at least 10 basic information of the goods and connects to the National Product and Commodity Traceability Information Portal,” said Mr. Tho.

ACTIV wishes to accompany partners, businesses, customers and the community in protecting the true value of goods, protecting brands, protecting products. Thereby helping consumers have a tool to check goods before deciding to buy so as not to buy goods of unknown origin and origin and to feel secure in buying genuine goods.

Hoai Anh