Tools to help understand customers

Mobile devices, smartphones or smartphones, have become an inseparable companion of every individual around the world. Currently, the mobile application market is constantly growing. In 2022 alone, more than 142 billion applications and games were downloaded to smartphones of users worldwide.

Therefore, companies and businesses are increasingly aware of the strategic importance of building and developing mobile applications effectively and in depth.

Hence, analytics tools become essential, helping businesses gain a comprehensive understanding of their customers and study their behavioral patterns. With this data, mobile app developers can attract and retain users for longer.

The app developer analytics market is growing faster than the app market, at 20.2% per year. It is currently worth $6.3 billion and is expected to reach $15.7 billion by 2028.

In addition, there are currently free and simple analytical tools on the market, but they may not fully meet the analytical needs. Professionals need an analytical platform that can meet all the requirements at a reasonable cost.

Seamless support in mobile app development

To build, operate and develop an effective application, most of the specialized departments participate and contribute a part. Analytical tools support them to collect the necessary data, provide detailed information, and serve as a basis for coming up with appropriate solutions.

For product teams, analytics provide data on user behavior that helps evaluate and suggest feature improvements. Analytics can identify and fix bugs in the application's performance in a timely manner, and gain insight into the user actions that lead to bugs.

Meanwhile, business teams can continuously monitor in-app financial flows, such as average revenue per user (ARPU), and quickly implement changes to maximize revenue.

Marketing teams, on the other hand, require analytics data not only about new users but also about how they re-engage with the app after they leave, allowing them to tweak marketing tools and improve the effectiveness of push notifications.

App owners require an analytics platform that provides an overview and allows them to examine separate data related to each department, such as marketing, product development, etc.

A seamless analytics data collection tool across these departments ensures that the application operates in sync. When one team makes changes to the data, the others are notified, allowing for real, accurate, and efficient decision making.

Make effective use of analytical tools

An analytics platform that allows for flexible reporting customization will save businesses time and resources. However, it is important to strike the right balance between the features and cost of the analytics tool and the actual analytics needs of the company or business. The most effective solution is a platform that can handle all the essential tasks simultaneously, simply, cost-effectively, and quickly mastered.

A notable tool for app owners and managers is Yandex's network of aggregators, which includes: Yandex Ad Network and AppMetrica. With the help of these tools, you can create dashboards that display data controlled by different departments, such as marketing, product development, and analytics.

Hong Nhung