SHB spreads national pride through the campaign "Happiness is being Vietnamese"

SHB 's series of activities aims to celebrate the 80th anniversary of the August Revolution (August 19, 1945 - August 19, 2025) and the National Day of the Socialist Republic of Vietnam (September 2, 1945 - September 2, 2025).

80 years of historical imprints: Portraying a rising Vietnam

Joining the atmosphere of the historic autumn days, SHB, with its mission as a leading bank, has not only accompanied the country in its economic development journey over the past 30 years, but has also always been present in important moments of the nation. Through this campaign, SHB wishes to spread to customers, partners and all employees the love for the homeland, deep gratitude and happiness of living in a peaceful , free, independent and happy country.

These are stories from glorious memories, proud moments recreated through a series of videos with historical witnesses - people who have accompanied the country for 80 heroic years. Not only arousing national pride, the content series also inspires and urges the young generation to nurture aspirations, forge determination to enter a new era.

SHB spreads national spirit and love for homeland through a series of meaningful activities on September 2 (Photo: SHB).

Along with the content series, SHB will look back at the places associated with the historical mark of September 2 such as Ba Dinh Square, August Revolution Square or Dong Xuan Market... These stops are not only to review the sacred moments of the nation, but also to contemplate the changes of the country over the years, thereby further appreciating the past and having a deeper awareness of the responsibility to build the future.

In addition, the campaign also brings many interesting interactive activities on the bank's communication channels, such as: Giving gifts at branches, creating personal T-shirts with customers from designs in the gift collection "Happiness is Vietnamese"... These activities are flexibly implemented both directly and online, opening up opportunities for a large number of customers, especially young people, to spread love for the country, connecting traditional values with modern breath.

All of these aim to contribute to an emotional, practical and cohesive journey that is true to the main spirit: Happiness is being Vietnamese.

Gift collection "Happiness is Vietnamese" and special offers

Also on the occasion of the 80th anniversary of Independence Day, SHB will send to customers nationwide the promotion program "Celebrate National Day - Receive the collection "Happiness is being Vietnamese".

Accordingly, when registering for a new account or successfully transacting with products such as payment accounts, SHB SAHA application, international cards (debit, credit), consumer loans, savings, investments and insurance, etc., customers will immediately receive convenient gifts in the collection "Happiness is being Vietnamese".

The gift sets in this campaign were designed and produced by To He - a social enterprise established in 2006, specializing in providing handmade products, fashion and creative gifts. With its strength in designing and manufacturing high-quality gifts, To He has contributed to realizing SHB's ideas into gifts that are close, emotional and imbued with national spirit. Choosing To He as a partner also demonstrates SHB's commitment to prioritizing cooperation with units that create positive values for the community.

40,000 Vietnamese gifts will be sent to SHB customers on the occasion of Independence Day (Photo: SHB).

The product set “Happiness is being Vietnamese” includes T-shirts, cloth bags, bandanas, thermos bottles, lanyards… designed with the imprint of 80 years of independence as spiritual gifts conveying national pride and Vietnamese inspiration in every detail.

With more than 40,000 gifts given away, SHB sends its deep gratitude to millions of customers who have been accompanying them on the journey to build a happy and sustainable financial future. The more transactions, the more opportunities customers have to own more gifts in the collection, corresponding to the number of products and services chosen and used at SHB.

Not only symbolic, each gift is also highly applicable in daily life, from personal space to inspiring community events celebrating the 80th anniversary of the August Revolution and National Day September 2.

SHB offers an additional special gift in the collection to customers born in 1945 or whose birthday coincides with Independence Day. This gift is given exclusively when customers make any transaction at the counter during the program, in addition to the gifts according to the regular product policy. This is a thank you that SHB respectfully sends to the generations who have accompanied the country through glorious historical stages.

For customers born on September 2, 1945, SHB sends the entire collection "Happiness is being Vietnamese" as a meaningful congratulation to citizens who were born on the same day of independence, grew up in the same era and accompanied the nation through many historical changes.

“SHB hopes that the ‘Happiness is Vietnamese’ collection will not only be a gift, but also a companion to customers on every journey from financial transactions to daily experiences. It is a symbol of sharing, attachment and aspiration to create a prosperous future together, where happiness is nurtured by love for the country and the solidarity of millions of Vietnamese hearts,” said a SHB representative.

“Happiness is being Vietnamese” is a message rich in humanity, a proud affirmation, imbued with national spirit. SHB believes that: Every Vietnamese person, wherever they are, is happy and proud to live, to contribute and to accompany the development of Vietnam. Every happy person loves their country and contributes to the country in their own way.

Source: https://dantri.com.vn/kinh-doanh/shb-lan-toa-niem-tu-hao-dan-toc-qua-chien-dich-hanh-phuc-la-nguoi-viet-nam-20250804165237956.htm