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Samsung launches new high-end TV with AI-powered screen resolution

The new TV costs $322,000 and uses AI technology through the Micro RGB AI Engine, which analyzes displayed content in real time to adjust colors and enhance low-resolution images.

VietnamPlusVietnamPlus12/08/2025

South Korean technology company Samsung Electronics on August 11 launched a new high-end TV model that uses red, green and blue (RGB) backlighting, allowing independent color control for more vivid resolution.

Samsung says the 115-inch Micro RGB TV delivers more vibrant images than traditional TVs with only white backlighting.

"Micro RGB TV is a product that can control light and color most precisely, which are the fundamental elements of display technology," said Son Tae Yong, vice president of Samsung Electronics in charge of Micro LED technology.

He affirmed that Samsung Electronics will continue to maintain its leading position in the television industry, focusing on the super-large and high-end segments.

The new TV uses Artificial Intelligence (AI) technology through the Micro RGB AI Engine, which analyzes displayed content in real time to adjust colors and enhance low-resolution images. It also minimizes image distortion in fast-moving scenes through AI Motion Enhancer Pro.

This new TV model is also equipped with anti-glare technology, certified by Underwriters Laboratories (based in the US), which helps reduce light reflection on the screen and allows users to enjoy clear resolution in bright environments.

"We can confidently say that micro LED technology has a competitive advantage," said Lee Jong Po, vice president and CEO of Samsung Electronics.

The new Micro RGB TV, which is available in South Korea, is priced at 44.9 million won ($322,000) and will gradually reach global markets, including the US, starting in September./.

(Vietnam+)

Source: https://www.vietnamplus.vn/samsung-ra-mat-tivi-cao-cap-moi-duoc-ai-ho-tro-phan-giai-man-hinh-post1055191.vnp


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