Saigon Co.op's retail system has pumped in strong promotions during the holiday season. The higher the bill value, the more incentives customers enjoy, such as buying goods for 0 VND and receiving gifts designed specifically for the 35th anniversary of Saigon Co.op.

Saigon Co.op's retail system saw a 20% increase in customers during the April 30 holiday.

Due to the hot weather, the online shopping channel Co.op Online recorded a 50% increase in customers compared to the previous month. The main items chosen were soft drinks and cooling fruits such as watermelon, grapefruit, oranges, apples, etc. Co.opmart, Co.opXtra, Co.op Food, etc. mobilized the maximum number of delivery staff to avoid any backlog of orders during the day.

Co.opmart also organizes mobile sales trips during this time to help customers minimize travel and avoid the heat.

As for provincial Co.opmarts, especially in tourist cities such as Hue, Quy Nhon, Quang Binh, Can Tho... - places chosen by people as places of "healing" - they have welcomed a large number of tourists to visit and shop at the supermarket, purchasing power and bill value have also increased by more than 50% compared to normal days. Supermarkets here have flexibly organized local festivals to welcome customers such as the folk cake festival (Co.opmart Can Tho); culinary festival (Co.opmart Sa Dec), tropical fruit week...