The highlight of the journey was Saigon Co.op taking photos with the Vietnamese flag and setting a record for “Online Vietnam Map made from 50,000 happy smiles”. For each happy photo recorded, Saigon Co.op will donate 5,000 VND to carry out social projects on the Co.op Cares community activity platform.

According to Mr. Thai Luong Hung, Director of Saigon Co.op in the Central region, in the form of a cross-Vietnam bus trip from April 24 to May 31, the Journey of Happiness will go through 50 stations, organizing exciting activities to attract customers to take pictures with the Vietnamese national flag. In addition to practical activities, spreading the message of connecting the three regions, honoring Vietnamese goods and OCOP products, Saigon Co.op will work with local people to promote the cultural beauty and people of each region such as recreating the heroic history in Quang Tri, gong dance in the Central Highlands, Southern amateur music in Ben Tre or many other special places... so that the national cultural identity is preserved and passed on to many generations. Along with the Journey of Happiness, Saigon Co.op will bring a series of great promotions with the theme of Journey of New Age - Connecting Pride and many interactive activities to entertain customers at 800 points of sale of Saigon Co.op including: Co.opmart, Co.opXtra, Co.op Food, Co.op Smile, Cheers, Finelife, Sense City, SenseMarket... Customers will be given millions of promotions, discounts up to 50%, receive cashback opportunities when shopping and practical gifts from the system.

Source: https://baophuyen.vn/kinh-te/202504/saigon-coop-khoi-dong-chuong-trinh-hanh-trinh-hanh-phuc-f5f0eb8/