Digital content products will bring high efficiency in communication and promotion of the image of Vietnam and its people to a wide audience at home and abroad, through the platform https://vietnam.vn.

On the morning of May 24, at the Department of Foreign Information, Ministry of Information and Communications, the Signing Ceremony of the Cooperation Program between the Center for International Journalism and Media Cooperation, Department of Foreign Information, with Vitamin Vietnam Media and Entertainment Joint Stock Company and Schannel Advertising and Communication Services Joint Stock Company (Schannel Network), for the period 2024 - 2027, on enhancing cooperation and exchange of digital content products to promote the image of Vietnam to young people at home and abroad.

The signing ceremony was attended by the leaders of the Department of Foreign Information, the Board of Directors of the Center for International Press and Media Cooperation, leaders of units under the Department of Foreign Information, along with representatives of Schannel Network, Vitamin Vietnam and 30 KOLs with outstanding activities of the unit.

Signing Ceremony between the Center for International Press and Media Cooperation, Department of Foreign Information, Ministry of Information and Communications, and Schannel Network Advertising and Media Services Joint Stock Company

This activity aims to enhance cooperation and exchange, digital content production and communication, promote the image of the country, people, culture and history of Vietnam on the Vietnam Image Promotion Platform: https://vietnam.vn and social media channels of KOLs. Thereby, ensuring the promotion of the role and responsibility of each party, promoting cooperation and information exchange to achieve effectiveness in communication and promotion of the image of the country and people of Vietnam to a wide audience at home and abroad.

In the signed agreement, the Center for International Press and Media Cooperation will provide information and support to Vitamin Vietnam and Schannel Network, jointly participate in activities and media events on politics, economics, culture - society of the country to jointly produce content about the event and spread it on social media channels of KOLs managed by the 2 above-mentioned companies and on the Vietnam Image Promotion Platform: https://vietnam.vn.

Mr. Tran Anh Tuan, Deputy Director of the Center for International Journalism and Media Cooperation and Mr. Nguyen Lac Huy, Director of Schannel Network Advertising and Media Services Joint Stock Company, at the signing ceremony.

In addition, the Center for International Press and Media Cooperation agreed to let Vitamin Vietnam and Schannel Network open their own pages on the Vietnam Image Promotion Platform: https://vietnam.vn , to provide content produced by Vitamin Vietnam and Schannel Network to a wide audience domestically and internationally.

Opening separate pages for 2 companies Vitamin and Schannel Network on the Vietnam image promotion platform: https://vietnam.vn and exploiting videos with links from channels belonging to the Vitamin system on the platforms to ensure copyright as well as increase interaction and access for the channels of Vitamin and Schannel Network.

Signing Ceremony between the Center for Journalism and International Media Cooperation, Department of Foreign Information, Ministry of Information and Communications and Vitamin Vietnam Media and Entertainment Joint Stock Company (Vitamin)

All information posted on the Vietnam Image Promotion Platform: https://vietnam.vn is responsible by Vitamin and Schannel Network for the legality of the production and provision of digital content products made by their KOLs.

Established in 2012, Schannel Network develops multi-platform Advertising - Communication activities. Currently, Schannel Network is managing a team of more than 150 young people, including more than 60 affiliated channels; more than 40 content creators - KOLs specializing in building content on online platforms with diverse fields such as: Technology, Cuisine, Entertainment, Lifestyle. Sharing about this cooperation opportunity, Mr. Nguyen Lac Huy - Director of Schannel Network said: "As a Media unit created by young people and for young Vietnamese people, Schannel Network wishes to spread the image of a positive, happy and proud Vietnam through a modern, new perspective but still preserves the cultural values ​​of the nation. Therefore, this cooperation program is of special strategic importance to Schannel Network. Through that, Schannel hopes to use the youth and voices of the young generation to spread and promote more beautiful images of nature, culture and people of Vietnam on social networking platforms at home and abroad.

Vitamin Vietnam is currently also managing hundreds of KOLs and releasing digital content in large quantities in Vietnam in the main contents of Culture, Tourism, Cuisine, youth information.../.

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