Speaking at the opening of the Forum, Deputy Governor of the State Bank of Vietnam Pham Thanh Ha said that in the context of globalization and the Fourth Industrial Revolution, our Party and State have identified science, technology, innovation and digital transformation as key driving forces for the country to develop rapidly and sustainably. General Secretary To Lam emphasized that developing science, technology, innovation and digital transformation is not only an option, but also a vital path to realizing the nation's aspirations for strength and prosperity.

At the same time, Prime Minister Pham Minh Chinh also affirmed that science, technology, innovation and digital transformation are inevitable trends of the times and the most important way to break through, overcome challenges, seize opportunities, build an independent, self-reliant and modern economy, bringing the country on par with the world powers.

According to the Deputy Governor, closely following the policies and directions of the Party, State and Government, the banking sector clearly defines its responsibilities in realizing the country's development orientations. In that spirit, the sector continues to pioneer in innovation, digital transformation and international integration; in which the important task is to be determined to improve competitiveness, develop a strong banking brand, and gradually reach regional and global levels. Thereby, making practical contributions to affirming the position and increasing the value of the national brand in the era of deep integration.

In Decision No. 986/QD-TTg dated August 8, 2018, the Prime Minister approved the Strategy for the Development of the Vietnamese Banking Industry to 2025, with a vision to 2030, which sets the goal of having 2-3 Vietnamese commercial banks in the Top 100 banks with the largest brands in Asia. This is a goal not only in terms of asset size but also in affirming the prestige, brand and competitiveness of the Vietnamese banking system in the era of deep integration.

To realize this goal, the State Bank has implemented synchronous solutions to improve financial capacity, standardize governance according to international practices, and increase transparency and innovation. These are important foundations for building a strong, professional, internationally competitive Vietnamese banking brand.

Credit institutions have also proactively improved their image and position in the market, gradually affirming the Vietnamese banking brand in the international arena. According to Brand Finance's 2025 rankings, 13 Vietnamese banks have entered the Top 500 banks with the highest brand value globally. "This is a positive signal, and at the same time, it also sets an increasingly high demand for building a strong and sustainable brand," the Deputy Governor emphasized.

In that trend, the Deputy Governor said that learning from international experience, approaching modern brand management models and updating strategic thinking is extremely important. Today's forum is an opportunity to exchange and learn from successful models in building and developing brands in the finance and banking sector.

The forum was honored to welcome and listen to the sharing of world-leading experts, Prof. John A. Quelch - former Vice President of Harvard Business School, currently Vice President and Distinguished Professor at China Europe International Business School (CEIBS) and Mr. Peter Verhoeven - leader of Anax Invest, an experienced international expert in corporate restructuring and regional financial strategy. The valuable experiences from the experts will help us gain a deeper insight into the development trends and brand affirmation in the context of global competition.

According to the Deputy Governor, today’s forum is an opportunity to gain a deeper understanding of the importance of national brands in the era of globalization. At the same time, we will find practical solutions to bring Vietnamese brands, especially Vietnamese banking brands, firmly into the regional and international markets.

In the coming time, the SBV leader said that the SBV will continue to improve the legal framework, encourage innovation, promote digitalization of banking activities, and enhance competitiveness. At the same time, credit institutions are required to develop a systematic brand strategy, linked to a long-term development strategy and international integration.

“With unity, determination and aspiration to rise, I believe that the Vietnamese banking brand will be increasingly affirmed, contributing to enhancing the national image in the era of integration and sustainable development,” said the Deputy Governor.

Source: https://thoibaonganhang.vn/phat-trien-thuong-hieu-ngan-hang-ben-vung-tung-buoc-vuon-tam-khu-vuc-va-toan-cau-163676.html