The 'king' of money making in the world tennis village

Alcaraz maintains his position as world number one tennis player. Photo: Reuters .

According to Forbes , Carlos Alcaraz continues to hold the title of the world's highest-paid tennis player for the second consecutive year, with an estimated total income of $48.3 million over the past 12 months - a significant increase from the previous year's figure of $42.3 million .

Alcaraz earns an estimated $35 million from endorsement deals, making him the highest-paid tennis player off the court. "Carlitos'" trademark smile, combined with his on-court success, has attracted the attention of a host of major brands.

Many brands are willing to pay to convince Alcaraz to be their brand ambassador. According to the player’s agent Albert Molina, there are only two areas missing, including insurance and telecommunications, that Alcaraz has not had the opportunity to cooperate with.

Famous brands such as Danone, Nike, Babolat, Itau, Isdin, Rolex, El Pozo, Louis Vuitton and BMW have all chosen Alcaraz as their ambassador. Alcaraz's impressive sporting achievements have increased his value over the years.

The 22-year-old has reached the final of his last seven tournaments and is aiming to retain his world number one ranking at the 2025 US Open in New York.

Alcaraz has had great success in recent tournaments. Photo: Reuters .

Alcaraz currently leads the ATP season-ending points rankings with 3,410 points, well ahead of second-place Jannik Sinner (1,960). Sinner also made an impressive $47.3 million last year, up from $26.6 million the year before.

In third place is Coco Gauff, who just won at Roland Garros, with total earnings of $25 million from advertising contracts and $12.2 million from prizes.

This is the first time in history that three players under the age of 30 have topped the earnings rankings since Roger Federer, Maria Sharapova and Rafael Nadal took the lead in 2010, which is an interesting milestone.

Federer is the highest-earning tennis player before retiring in 2022, while Novak Djokovic only holds this position for a short time in 2023 before giving it up to Alcaraz.

At the 2025 US Open, Alcaraz is in the same draw as Djokovic. If both play well, the two will face each other in the semi-finals.

Source: https://znews.vn/ong-vua-kiem-tien-cua-lang-quan-vot-the-gioi-post1579265.html