On the afternoon of January 3, in Hanoi, the Ministry of Agriculture and Rural Development held a conference to review the agricultural sector's work in 2023 and deploy tasks for 2024. Prime Minister Pham Minh Chinh attended. After Prime Minister Pham Minh Chinh delivered a speech at the conference, Minister of Agriculture and Rural Development Le Minh Hoan presented the head of the Government with a souvenir from the agricultural sector.

The image of the gift, an artistic ceramic vase with embossed words of President Ho Chi Minh's testament: "If our farmers are rich, our country will be rich. If our agriculture is prosperous, our country will be prosperous", was projected on the screen for the delegates to admire.

Directly introducing the gift, Minister Le Minh Hoan emphasized that President Ho Chi Minh's profound message remains intact. Notably, this souvenir ceramic vase is attached with an "encrypted label" designed like a fingerprint, helping to identify the product. Accordingly, when touching the smartphone on the encrypted label, the screen will display a link providing information about the artisan, the origin, the creation and manufacturing process, the name, and the story associated with the work.

"With the coded label, the traditional rural craft products "quintessence from the earth - born from fire" are immediately breathed into life, their value is increased, both unique and vivid", said Minister Le Minh Hoan, and said: "The coded label in the shape of a fingerprint on a ceramic jar suggests "touching to connect" the agricultural and rural development sector with digital technology, with a variety of industries and fields, integrating multiple values ​​for agricultural and rural products. Touching the screen of a smart device to connect, to share, to handle work... has become a familiar, everyday operation".

Spread and permeate "digital thinking" in management and operations

Minister Le Minh Hoan also said that in 2024, the Ministry of Agriculture and Rural Development will boldly approach the "touch to connect" trend: activating "digital" thinking in industry governance and management, gradually getting used to collecting, processing data, and analyzing information on smart devices.

"Touch to connect" to real images of forests and fishing boats in the middle of the ocean. "Touch to connect" to the area and output of raw material areas, linked to the codes of growing and farming areas. "Touch to connect" to the irrigation and drainage systems, leading water to the fields. "Touch to connect" to the natural disaster areas that are fragmented and inaccessible. "Touch to connect" to the progress measurement chart of the implementation of the "Project of 1 million hectares of high-quality and low-emission rice cultivation associated with green growth in the Mekong Delta by 2030".

The head of the agricultural sector believes that in the short term, it may not be possible to put it into operation synchronously and simultaneously, but digital management and digital operations thinking needs to begin to spread and permeate, and be integrated into the annual action plan, through specific and feasible tasks of agencies and units in the agricultural and rural development sector.

"Touch to connect" smart devices, with digitalization in agriculture. "Touch to connect" production to the market according to agricultural economic thinking, integrating multi-values. "Touch to connect" specialized management agencies, local authorities with the business community, industry associations, cooperatives, producers, farmers.

"Touch to connect" green agriculture, circular agriculture with digital agriculture. "Touch to connect", join forces, for the mission of "three agriculture" to strive to achieve higher targets as assigned by the Prime Minister", Minister Le Minh Hoan expressed.